The front side of the box is decorated with a large photo of the cooler and the URL address of the company’s web-site. On the reverse side of the box you can actually see a detailed schematic representation of the air flow inside the system case when the cooler is installed. The detailed description is also available:

By the way, according to this description, the cooler fan grabs air not only from the side where the fan blades are located, but also from the bottom of the cooler and from the top. It means that the cooling fan is designed in such a way that it cools down not only the CPU itself but also the mainboard components and the system memory that appear to be in the air-grabbing zone. We will talk more about the fan design later today, of course. As for the removal of hot air away from the heatsink fins, the schematic provided on the box suggests that the warm air from the heatpipes and heatsink fins is ousted towards the system case cooler, while the warm air from the bottom part of the cooler is flowing towards the mainboard MOSFETs, which should also reduce their temperature a little bit.

But, let’s get back to the box. There is one more side that remains unmentioned. It is the side listing all the technical specifications of the cooler inside:

Besides the technical specifications for the Freezer series of coolers, there are also two performance diagrams. The first one illustrates the noise level of the given cooler model compared against the regular boxed Intel or AMD cooler (the results are all provided in Sone units, typical of Arctic Cooling). The second diagram shows thermal resistance of the cooler also compared against the standard boxed cooing solutions, which are available in several different modifications by both, Intel and AMD. Among them are a few one with heat-pipe technology. However, there is no mention on the box, what model is used as the opponent to Arctic Cooling solution in this comparison.

Inside the box there is a transparent plastic case shaped exactly following the cooler shape:

This packaging helps secure the cooler heatsink and fan and reduce the possible transportation damages to the minimum. As for the accessories, you will only get a cooler, a user’s manual and a few stickers with Arctic Cooling’s brand name.