Asus Axe Square AMAzing

Package and Accessories

This cooling solution ships in a large black box with the cooler image on the front side and technical specifications on the back:

Wonderful things start happening right as soon as we open the box. Inside there is a cooler sitting in soft polyurethane foam and covered with some velour-like material and a smaller box with accessories:

I have to say that it is very impressive. Packaging like that is more typical of some jewelry rather than PC components. If it goes one like that, then in a few years from now CPUs will be shipping inside Faberge eggs and cooler installation instructions will be written in poetic form with oil paints on real canvases.

But it turned out to be just the beginning of all the dainty bits, because when we opened the smaller box with a magnetic lock we saw this:

Each component was carefully inserted inside a foam slit and there was an Asus club membership card with an individual ID and a manual inside the box lid. When you remove all the accessories from the box here is what you get:

Even the metal retention brackets and screws are covered with a layer of gold-colored paint that is why I can’t dare to assume what they used to make the Asus thermal paste (must be diamonds and moon dust, nothing less). However, Asus Axe Square AMAzing is made on the planet Earth – in China.