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The 23 of September has been expected by many people at a time. Most of us have been associating this date with the beginning of 64bit CPUs introduction into the desktop PC market. And even though it is not quite correct, since the first 64bit desktop processor is IBM PowerPC G5, launched in the beginning of this summer and applied in PowerMac G5 computer systems, AMD’s marketing efforts haven’t been vain. Not only the most sensitive users do consider today to be the beginning of the desktop systems era, but also the pretty experienced ones are very much excited about the coming of the 64bit Athlon 64 processors. Of course, because who knows, maybe a relatively small AMD company compared to Intel, will be able to make another significant dash forward as it has already happened once during the Athlon processor family announcement and this way to win all the initiative.

The interest to AMD Athlon 64 processors has been warmed up since a while ago already. Despite the preliminary plans, this CPU came out a year later. If it had been announced a year ago, Athlon 64 would have inevitably made a revolution. But now the situation is completely different. Intel managed to significantly develop its 32bit Pentium 4 processors since then. During the past year Pentium 4 CPUs acquired Hyper-Threading technology and 800MHz bus. Moreover, the clock frequencies of these processors have grown up immensely. Won’t Athlon 64 look not that attractive anymore against the competitor’s background? This is actually the major intrigue about the today’s announcement. This is why everybody have been so impatiently waiting for the new processor to finally come out.

Moreover, due to AMD’s and Intel’s joint efforts, there is one more reason to make this day a history. If you are reading this article, you probably know that today AMD is going to reveal two processor families based on AMD64 64bit CPU architecture. They are Athlon 64 and Athlon 64 FX. The first processor family is targeted for the mainstream market, while the second one is positioned for the gamers and computer enthusiasts squeezing the maximum performance out of their systems. This way, AMD appears to have three independent CPU families available: Athlon XP, Athlon 64 and Athlon FX. These are the families targeted for three different markets: Value, Mainstream and Enthusiast respectively. In other words, AMD decided to differentiate the processor market even further by offering each user group a separate solution.

Intel also didn’t stay apart and at the recent IDF introduced a new Pentium 4 Extreme Edition processor family, which we are going to talk more about today. These processors will perform better and cost more than the regular Pentium 4, and will be aimed at the gamers and enthusiasts market, just like AMD’s Athlon 64 FX.

 
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