However trivial it may sound, the success of the Nvidia GeForce GTX 660 Ti will depend on its pricing. Frankly speaking, it’s hard to understand, like with the reference GeForce GTX 670, why these small graphics cards (only 170 millimeters long) cost as much as $299 and $399 to manufacture. Anyway, Nvidia thinks such pricing competitive. Time will show if this is a correct decision but AMD has already successfully responded with its accelerated Radeon HD 7950. And if the GeForce GTX 660 Ti comes to be priced comparably to the Radeon HD 7870 GHz Edition (which we doubt), the latter is likely to get cheaper (as AMD has more time and capacity for price maneuvering) and, eventually, cause the GTX 660 Ti to get cheaper too. Anyway, customers are going to be the winning side in every scenario. We only warn you against buying a GTX 660 Ti in its first weeks on the market because the price will hardly be adequate. Moreover, there's a host of pre-overclocked GeForce GTX 660 Ti cards ready to come out, so you'll have a wider choice very soon.
Talking about the particular product, the Zotac GeForce GTX 660 Ti 2GB is a compact and well-made graphics card with an original cooler that is sufficiently efficient (for this product class) and moderately noisy. Our sample turned out to have good overclocking potential (+14.5% and +19.3% in terms of the GPU and memory clock rate, respectively) which helped us make it almost as fast as the more expensive GeForce GTX 670. Being one of the first GeForce GTX 660 Ti cards available, it comes in an informative and reliable packaging, with numerous accessories and two games (one of which is the newest Borderlands 2), and features a 3-year warranty. Its price is the only factor we may find fault with, but we’ve already mentioned that above.