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You’ve just seen the debut of the new Kepler-based GK106 GPU and the corresponding graphics card GeForce GTX 660 2GB priced at a recommended $229. It didn’t surprise us in the slightest, though. It is expectedly slower than the GeForce GTX 660 Ti ($299) and almost equal to the AMD Radeon HD 7870 GHz Edition which has declined in price from $349 to $249. So, Nvidia is again trying to catch up with its rival and is doing that quite successfully, making AMD lower its prices. The overclocking potential of the Radeon HD 7870 GHz Edition is higher but it wouldn’t be quite correct to make any conclusions based on only one sample of GeForce GTX 660. So, like with the GeForce GTX 660 Ti, the market success of the new card is going to be determined by its actual retail price. For example, the GTX 660 Ti received a lot of negative reviews due to its too high recommended price, but it came to sell cheaper than recommended. Let’s see if the GeForce GTX 660 will do the same.

Traditionally for the brand, the Zotac GeForce GTX 660 2GB is a high-quality product. It is compact and economical in terms of power draw, features an efficient and quiet cooler, and supports all modern technologies from Nvidia, including multi-monitor configurations. The overclocking potential of our sample was rather average. We'll see what other brands have to offer soon, but Zotac’s version of GeForce GTX 660 seems to be an attractive buy in its price range.

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