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The new GeForce GTX 770 card from Nvidia is attractive with its price in the first place. Being 9-11% faster than the ex-flagship GeForce GTX 680, it comes at a $50 lower recommended price. Most importantly, the actual prices are exactly like that. As a result, we can see not only GeForce GTX 680 but also Radeon HD 7970 GHz Edition products getting cheaper: their prices now start from $409 and from $419, respectively.

Another important factor for the future success of the GeForce GTX 770 is its excellent overclocking potential. This is indicated by the fact that all Nvidia partners have already announced pre-overclocked versions of the card. And the factory overclocking is quite substantial, amounting to 100 MHz and more. Coupled with the good frequency potential of the graphics memory chips, the GeForce GTX 770 is perfect for overclockers. We’ll review a couple of such accelerated GeForce GTX 770s shortly.

Then, if we compare the reference GeForce GTX 770 and the reference Radeon HD 7970 GHz Edition, the former is better in terms of power consumption and noisiness. AMD’s solution should still be given credit for being unrivalled in a number of games, including some latest titles, and in DirectCompute applications, but we guess the GeForce GTX 770 is indeed the most attractive $400 graphics card available today. And if you've got a large monitor, you may want to try the 4GB version of it. We hope we will be able to check out the difference between 2GB and 4GB versions of the GeForce GTX 770 in the near future.

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