Nvidia GeForce Experience
We want to say a few words about Nvidia’s GeForce Experience utility which may help you find optimal visual quality settings by using a large and constantly updated database of lots of games. When the utility identifies a supported game, it accesses Nvidia’s cloud service and suggests settings which should ensure the best possible visual quality at a comfortable frame rate on your hardware.
According to Nvidia, such software optimization may boost performance by 40% and more.
It is the gamer rather than the utility who makes the decision about applying the suggested optimizations.
Besides, GeForce Experience with ShadowPlay technology can record video clips in H.264 format (every Kepler family GPU offers hardware H.264 support).
The GeForce Experience utility is now part of Nvidia’s driver suite but you may opt out of installing it.