Zotac: New Name of Old Acquaintance
Zotac is a new name on the consumer hardware market. Most users will hardly know anything about the company or its reputation (which is yet to be earned).
Despite the obscure name, Zotac is backed up by PC Partner Group, a mainboard maker who has a hand in Sapphire Technologies, the major supplier of Radeon-based graphics cards. In fact, PC Partner uses the Zotac brand to promote graphics cards and mainboards based on Nvidia’s solutions.
Established in 2006, Zotac International (MCO) Limited introduced its first products in March 2007. The company’s product range wasn’t wide at first, getting little attention from the press, but now it offers more products and even two exclusive graphics card series: AMP! with pre-overclocked frequencies and Zone with passive cooling. Zotac’s mainboards are based only on Nvidia’s reference designs as yet.
Today, PC Partner owns 40 surface-mounting lines and employs 6000 workers and a team of 130 engineers. Considering such advanced manufacturing facilities and human resources, Zotac can be expected to show an aggressive market behavior.
PC Partner owns but a part of Sapphire Technologies while Zotac belongs to it entirely. Thus, PC Partner is more interested in the successful development of this new brand.
Let’s see how Zotac appeals to the potential customer.