Samsung SyncMaster 720B
After a small break Samsung decided to release another series of rather inexpensive monitors with the DualHinge base. The 172 series, long out of production, was the last to use this base, while the succeeding 710 series employed an ordinary base with a vertical pole and a single hinge. Of course, there is also the SyncMaster 173P model but it is based on a rather slow PVA matrix and belongs to expensive models. The 720B, on the contrary, uses a TN+Film matrix.
The unpretentiously-looking silvery case of the 720B model isn’t as eye-catching as the above-described LG L1740B or the Neovo M-17, but it is head above them in functionality. The monitor’s screen can be turned in any direction. You can push it backwards, turning it upside down. You can turn it around into the portrait mode. Or you can fold it up together with the base and mount on a wall. I think the DualHinge design has only one small drawback: the screen height can be adjusted in a rather small range. This is the only point where the 720B is inferior to classic monitor’s bases with a vertical pole (to those of them that allow changing the height, of course).
The wide-spreading base is very steady. You just cannot topple your 720B over by accidentally touching it. That said, the 720B does not look clumsy thanks to its thin case (on the other hand, it’s hard to call it small, too).
The monitor is equipped with an analog input only. The connector is hidden inside the base’s pole (the decorative cover was removed to make the snapshot above). The power adapter is external and connects to the connector at the rear of the base.
The control buttons are placed on the bottom edge of the monitor. They are thin, but sink down easily, so it is easy to control the monitor. Besides, you can use the MagicTune utility to control the monitor from inside Windows.
The onscreen menu looks like the one in the 710 series monitors. It looks nice and works well. A new feature since the previous models is the MagicColor option that corresponds to the above-described LG L1740B’s f-Engine. That is, it should improve the color reproduction and image contrast. Four presets are available: “MagicColor 1”, “MagicColor 2”, “demo mode” (the MagicColor feature works only on one half of the screen for the user to compare the new and older image), and “MagicColor off”. The results of the MagicColor feature leave a good impression. I would prefer it to f-Engine, for example, but it is largely a matter of taste, of course.
Also, there are now more color temperature settings: ten plus manual RGB adjustment. Besides the color temperature, you can now change the tonality of the image colors with the Color Tone setting. And lastly, you can adjust the gamma compensation exponent in a rather wide range.