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The monitor also offers the MagicBright feature: you can browse between five brightness/contrast presets with a press of a single button. Unfortunately, these are factory settings and you cannot alter them.

The monitor’s default brightness and contrast settings are set at 100% and 80%, respectively. 100nit brightness of white results from choosing 38% brightness and 40% contrast. Color gradients are reproduced well. As for drawbacks, there’s barely visible noise on dark colors.

The color curves at the default settings show that the contrast setting is too high: there’s a characteristic bend of the curves at the top right area of the graph. Besides, the curves all go higher than they should.

At the reduced brightness/contrast the red color curve is still a little too high at the right part of the graph. The green curve almost coincides with the theoretical one, but the blue color is too intensive in the entire range.

The color temperature setup isn’t very good: the difference between the temperatures of gray and white is acceptable in the “Warm” modes, but becomes bigger in the “Cool” ones. On the other hand, this defect is compensated with the abundance of available color temperature variants. Many monitors offer just three or four.

The SyncMaster 720B has a fast matrix: no slower than 27 milliseconds at the maximum with 25ms pixel rise time. On black-white transitions the response time is 19ms, which is high above the specification. On the other hand, it is the average response time that’s important in practice. And this monitor has a good average response time due to the relatively fast switching between black and shades of gray.

The contrast ratio is good, too. The 720B easily beats the above-described monitors, stopping short of the 300:1 mark. The only negative thing is that the contrast ratio goes down a little at the reduced screen brightness.

So, the SyncMaster 720B is an excellent monitor in a handy case, with enhanced setup options (if compared with monitors of the same price category), good image quality and a fast and high-contrast matrix. The single downside is its not very accurate color reproduction setup, but otherwise this model is highly appealing.

 
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