Like the above-described monitors from Samsung, the 720T offers the MagicBright feature with five brightness/contrast presets. You can also use the Windows-based MagicTune utility to control the monitor via a DDC/CI channel. Besides other things, this utility allows creating, storing and switching between your own custom profiles with different monitor settings.
By default, the monitor has 100% brightness and 80% contrast. 100nit brightness of white is achieved by choosing 50% brightness and 60% contrast.
Subjectively, the monitor reproduces colors very well. Smooth color gradients are displayed without artifacts; the colors are bright and lush. Black is especially pleasing. It is a really deep black rather than dark gray as with monitors on TN+Film and S-IPS matrices. The viewing angles are excellent, too. I must confess the PVA matrix of the 720T leaves a highly satisfactory impression after you’ve tested a dozen of TN+Film models.
If it were not for the too low level of blue, I would say the color reproduction of the 720T is nearly ideal. At least, the red and green curves almost coincide with the theoretical curve. The lack of blue can be corrected in the color temperature setup menu, though. Otherwise, the 720T is blameless as concerns color reproduction at the default as well as reduced brightness/contrast settings.
Speed is the traditional downside of PVA technology. This problem is theoretically solved only in monitors with the so-called overdrive technology but they are beyond the scope of this review. It’s all typical with the 720T: the response time grows up catastrophically on black to dark gray transitions, exceeding 100 milliseconds and making this monitor unsuitable for a majority of games. Of course, the responsiveness of a monitor is a subjective thing and some people may find a 16ms S-IPS a slow matrix, while others are quite satisfied with a 25ms PVA like the one in the SyncMaster 720T. Well, the “ghosting” effect is quite visible here I should confess.
The main advantage of PVA technology shows up in the contrast measurements: even the smallest of the three measurements is bigger than the maximum one with any of the above-tested monitors.
Thanks to the employed matrix, the SyncMaster 720T turns to be an excellent monitor for working with text and graphics as well as for watching movies (it is fast enough for that, while the high contrast ratio will come in most handy). So, if you want a 17” LCD monitor and do not care much about the response time parameter, you should certainly consider the 720T, one of the few 17” monitors not on a TN+Film matrix. But if you’re into dynamic computer games, the 720T will most probably disappoint you.