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Samsung SyncMaster 943NW

The SyncMaster 943NW comes from the new series of Samsung’s monitors with low-key exterior design. This series is meant for people who don’t like fanciful monitors, but find the square cases of typical inexpensive office-oriented models, like the Acer AL1917Nsd, rather boring. With all its simplicity, the 943NW is compact, neat and even attractive. We have already tested the SyncMaster 943N in our labs, and now it’s time to check out its widescreen counterpart.

The monitor’s specs are standard for this generation of matrixes. It has large (for a TN matrix) viewing angles, a static contrast ratio of 1000:1 and a dynamic contrast ratio of 8000:1. It lacks response time compensation, but you may have already surmised that RTC technology is rare in this price category. The 943NW is meant for office use where you don’t need a high-speed matrix. For home, Samsung has got other models.

Like its non-widescreen counterpart, the monitor has a compact, stern and nice-looking case. The plastic of the case and the LCD matrix are lusterless. This model comes in two versions: with a black or silvery front panel. It’s hard to prefer one of them, but I guess the black version has a graver appearance while the silvery version looks calmer.

The stand has been updated as well. It only allows to adjust the tilt of the screen but looks more elegant now. You can replace it with a VESA-compatible mount if you want to hang this monitor on a wall, for example.

Every Samsung monitor with the letter N in its name lacks a digital interface. The SyncMaster 943NW has an analog input only, too. Although I didn’t spot any problems with image sharpness, this is a downside. It is high time to transition to digital interfaces already. The power adapter is integrated into the case like in most other modern monitors.

Samsung’s new series features touch-sensitive buttons. The buttons are as many and placed in the same manner as in previous models from this brand but you don’t have to press them now. Just touch them gently with your finger. The buttons respond correctly to every touch without misses or false responses. A quick sequence of touches is processed correctly, too. There is a blue LED indicating power to the right of the buttons.

Quick access is provided to the auto-adjustment feature, to the brightness setting and to choosing a MagicBright mode. The button that used to select MagicBright modes in Samsung’s previous models can now be redefined in the monitor’s menu. Besides switching the MagicBright modes, it can now switch Color Effect, MagicColor and image interpolation modes. Image interpolation is available in two variants: Auto and 4:3. The picture is always stretched out to the aspect ratio of 16:10 in the former mode. In the latter mode, graphics content in 4:3 format is displayed in its native aspect ratio, without distortions.

Color Effect is the name of the discoloring feature available in this series. Its result looks funny, but its practical value is unclear to me.

Except for the above-mentioned changes, the menu is the same as Samsung’s monitors have had for years. It is clear, handy and easy to use.

The monitor has 100% brightness and 75% contrast by default. I achieved a 100nit level of white by lowering both settings to 36%. Color gradients are reproduced correctly at any settings. Darks are displayed properly, too. Lights become indistinguishable from each other when you increase the level of contrast above 90%. The monitor regulates its brightness by means of backlight modulation at a frequency of 343Hz.


The average nonuniformity of white brightness is 6.5% with a maximum of 19.7%. For black brightness, the average and maximum are 7.3% and 20.7% and you can see that the bottom of the screen is brighter. The numbers are far from good. The pictures above show that the monitor has darker corners when displaying a white fill. On black, there are bright spots, especially at the bottom of the screen.

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