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The gamma curves look good at the default settings even though they are somewhat lower than the ideal curve.

The curves all rise up to the theoretical one when the Contrast setting is reduced, indicating nearly ideal reproduction of color.

The Warm and Normal modes are set up very well for an inexpensive monitor. The temperature dispersion between the levels of gray is not larger than 200K. It is worse in the Cool mode: the dispersion amounts to 1500K, darks being noticeably warmer than lights. Note also that this model doesn’t offer a really warm mode with a color temperature of below 6000K.

It’s all right about the white balance: the dots almost lie on the theoretical curve in every mode. There is no deflection towards pink or green.

Like every monitor in this review, this one has a standard color gamut. It is larger than sRGB in greens and coincides with the latter in reds and blues.

The lack of RTC makes this monitor as slow as every other inexpensive monitor. Its response time average is 13.8 milliseconds (GtG) with a maximum of almost 30 milliseconds.

The maximum brightness and contrast ratio are not record-breaking but will satisfy most users anyway.

Now let’s check out the preset modes. To remind you, Samsung offers two technologies: MagicBright (it adjusts brightness and contrast and does not affect color reproduction) and MagicColor (it changes color reproduction, “improving” colors while keeping the screen brightness at the same level). I guess this approach is the most convenient for the users: you can use MagicColor to get more saturated colors and MagicBright to change the screen brightness without affecting colors.


MagicBright

These modes are set up almost perfectly. The contrast ratio is never lower than 400:1 in any of them. I say “almost” perfectly because the screen brightness is somewhat higher than necessary. 132 nits is too much for text-based applications. I guess two thirds of that level would be quite enough. By the way, the latter two modes differ in color temperature, too. It is set at Cool in the Sport mode and at Warm in the Movie mode.

Again, this feature doesn’t affect color reproduction. It is only in the brightest modes that the lightest halftones are indistinguishable from each other due to the excessively high contrast.

It is diametrically different with the MagicColor feature. There are two modes: Full and Intelligent. The third option in the menu is to turn MagicColor off.


MagicColor

As you see, the level of brightness doesn’t change much from mode to mode. But what about color reproduction?

This mode is just up to its name: the changes won’t strike your eye. Contrast is increased somewhat (making some lights indistinguishable from pure white), and colors are more saturated. This mode can be suitable for those who prefer saturated, even though not accurate, colors.

There is no talk about color accuracy in the Full mode. The blue and green curves are very high whereas the red curve is sagging.

Highs:

  • Nice exterior design and handy controls
  • Good setup of color temperature modes
  • Good setup of factory-set image modes

Lows:

  • No digital interface
  • Slow matrix

Recommended usage:

  • Text-based applications (documents, spreadsheets, Web)
  • Movies and games that don’t require a fast matrix
 
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