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The monitor has 100% brightness and 75% contrast by default. I achieved a 100nit white by choosing 40% brightness and 42% contrast. The brightness is regulated by means of backlight modulation at a frequency of 182Hz.

You should not increase the contrast setting above 89% as it makes lights indistinguishable from white. Color gradients are reproduced correctly at any level of contrast below 89%.

The SyncMaster 2243BW surprised me with its very quick response to the change of display resolution whereas other monitors take about two or three seconds for that.

The color gamut is perfectly standard: this model doesn’t use backlight lamps with improved phosphors.

 

There is a dark band along the right edge of the screen on the white background, so the average nonuniformity of white brightness is an acceptable 5.8% with a maximum deflection of 17.4%. It is worse on black: 6.1% and 21.6%, respectively. There is a brighter band along the top of the screen then.

The gamma curves are good at the default settings but you can notice an unnecessary bend in the right part of the diagram.

The curves are closer to each other at the reduced settings.

As I noted in my previous reports, my calibrator normalizes each of the three gamma curves independently from the others, so the diagram of the curves is not enough to see the real correlation between the three basic colors. It is also necessary to measure the color temperature of white and different levels of gray.

The 2243BW is a good illustration of my point: the curves seem to be close to each other, but the color temperature setup is poor. There is a difference of over 2000K between gray and white in every mode. As a result, white looks reddish or gray looks bluish depending on the ambient lighting and the mode you’ve selected. It is only with a hardware calibrator that you can get rid of a hue in different levels of gray. Or you can do the same with meticulous manual setup that requires certain experience.

The monitor’s brightness and contrast are very good. Comparing it with the other monitors in this review, this one is only inferior to the ViewSonic VX2255wmb in terms of maximum contrast ratio.

Like other modern monitors from Samsung, the SyncMaster 2243BW features MagicBright technology (a set of predefined modes with varying brightness, contrast and color temperature). If set up correctly, such modes can be very helpful at everyday use of the monitor (for example, when you switch from an office application to a movie or game, you can press one button and make the monitor two times as bright as before, and quickly lower its brightness again afterwards).

The Text mode is set up for rather low brightness. It is indeed appropriate for working in text-based applications under good office lighting. But you may want to set it up manually for even lower brightness if you are going to use the monitor at home.

The gamma curves in the Text mode are the same as at the monitor’s default settings. They betray no problems.

The Internet mode is somewhat brighter. It might be called a mode for viewing photos and pictures. After all the Web is mostly about text, and you don’t need too much brightness to read it.

The other three modes all have about the same and high brightness but differ in color temperature which is set at Normal (see above) in the Game mode, Warm in the Movie mode and Cool in the Sport mode.

The gamma curves are normal in the bright modes (the diagram above shows them for the Movie mode). There are no color distortions or any problems with the reproduction of darks or lights.

The response time average is 13.5 milliseconds (GtG) with a maximum of 24 milliseconds. This is just the speed you can expect from an RTC-less matrix.

The SyncMaster 2243BW can hardly appeal to home users. Its slow matrix, poor color temperature setup and unassuming exterior do not make it competitive to other manufacturers’ products or even to Samsung’s home-oriented series.

On the other hand, the 2243BW may be an optimal choice for an office environment where its neat design, matte plastic case, superb ergonomics and screen height adjustment should come in handy. Among the other monitors discussed in this review the NEC MultiSync LCD225WNX might be comparable to the 2243BW but it costs considerably more and doesn’t offer any special advantages.

Highs:

  • Neat exterior
  • Good ergonomics with handy controls and screen height adjustment
  • Proper setup of MagicBright modes

Lows:

  • Sloppy color temperature setup
  • Nonuniform black brightness
  • Slow matrix

Recommended usage:

  • Text-based applications (documents, spreadsheets, Web)
  • Movies and games that do not call for a fast matrix
 
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