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Samsung SyncMaster 710V

Samsung seems to follow NVIDIA and ATI Technologies who have long been using a half-year product rotation cycle. For example, NEC didn’t even change the name of the LCD1760NX after changing its matrix, while Samsung is constantly announcing new LCD monitor series.

The SyncMaster 710V is the junior model of the new 710 series, so it has just the basic set of capabilities. The compact base permits to change the tilt of the screen; the ring at the back of the base is for laying the monitor cables neatly. The SyncMaster 710V is equipped with an analog input only; its power adapter is integrated into the case, making the case rather bulky (compare to the elegant SyncMaster 172X, for example, see our article called New LCD Monitors from Samsung. Part II for details).

The monitor is controlled with the buttons found at the bottom edge of the case. Probably due to the common delusion among some designers – beauty and symmetry are considered synonyms – the power-off button is right in the center and your finger often finds it incidentally as it doesn’t differ from the other buttons by touch.

The menu is made in a new style, in several colors and with icons placed in a column along the left edge of the screen. Like before, it is quite handy – you shouldn’t look up in the user manual the meanings of each of the menu items. Like with the menu of the LG 1730 series, the developers found a good combination of convenience and pretty looks.

You can quick-access the brightness control and the MagicBright presets (Text, Internet and Entertain – all three are written into the monitor’s firmware and unchangeable).

The menu offers you a menu item that’s not often found in inexpensive monitors: you can choose the value of gamma correction. The default “Mode 1” gives you gamma 2.2; “Mode 2” yields gamma 1.8; and “Mode 3” produces gamma 2.6. You should be aware, though, that this setting doesn’t always work accurately. Particularly, the monitor stops differentiating between light colors at 1.8. At gamma 2.6, the middle of the range goes down, but light colors correspond to gamma 2.2 rather.

You can also choose among four color temperature settings: “Cool” (the real temperatures of white and gray at this setting are 6650K and 13,600K, respectively), “Normal” (5950K and 7500K), “Warm” (5650K and 6490K) and “Custom” (by default, it gives you 5960K white and 7520K gray).

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