Articles: Monitors

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Samsung SyncMaster 720NA

I’ve been writing for some time in my articles that the market of 17” monitors is somewhat stagnant at the moment. I don’t mean the number of models offered, but how many new ideas are implemented in them – the latter number is near zero. The price of 17” LCD monitors has declined dramatically in the last few years, so the production profitability is low and it doesn’t pay to implement a new technology on this market. Matrix types other than TN+Film have almost disappeared from here (it won’t take more fingers than you have to count up all the available 17” models on PVA and MVA matrixes while S-IPS matrixes have vanished altogether and you can only see an LCD TV-set, like the above-described Flatron M173WA, occasionally use such a matrix). All really interesting products, like monitors with response time compensation, for example, are produced only in pairs with a 19” model. Overall, the market of 17” LCD monitors is a realm of uniformity with a lot of models that don’t almost differ from each other.

This situation poises a difficult task before the manufacturers. They have to single their product out of the common mass, but they also have to do that without increasing the cost of the product too much – the user wouldn’t understand if the price of a 17” model, even though with some unique features, is as high as that of 19” models which are constantly getting cheaper, too. So, the unique feature of the SyncMaster 720NA is a built-in air ionizer.

It is placed behind the lattice on the right, below the word “Samsung”. According to the developers, the ionizer creates a weak stream of negatively charged ions to refresh the air around your workplace. I’m not so versed in this area to discuss the wholesome effect of air ionizers – you’d better look up some medical books on the subject. The performance of the device obviously suffices for only one workplace right before the monitor. A special brush is supplied with the monitor to clean the ionizer as its gets dusty with use.

Otherwise there is nothing extraordinary about the 720NA. The monitor employs one of Samsung’s standard case designs and the simplest version of the base (it only allows adjusting the tilt of the screen – or should I say the direction of the stream of ions?).

There is only an analog input on the monitor; the power adapter is integrated into the case.

The control buttons are placed on the bottom edge, just as they are on some other Samsung’s monitors. The Power indicator is blue rather than green, but it has a moderate intensity and is not distracting at work. If you wish, you can also use the MagicTune utility to control the monitor from Windows. The onscreen menu is the same as on any other modern monitor from Samsung. Quick access is provided to the auto adjustment function, to the brightness parameter, and to the MagicBright feature (quickly selectable brightness/contrast presets)

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