Increasingly Intel is focused on internet-connected devices. To maintain this focus they created Atom architecture that had tremendous effect on this part of the market:
But it is not just the silicon. The software environment is equally complex and unique. And today Intel is also investing a lot of efforts into working around Atom and software environments.
For example, Atom based netbook volume is growing. But they need better applications environment for even faster growth. Today at the IDF Intel announced that Adobe and Microsoft were supporting both Moblin and Windows operating systems. And you will see Atom based software environments get even more widespread.
Also today Intel officially announced Intel Atom Developer Program.
Within this program they are working on a framework that will allow customers to bring the whole bunch of applications to end users. The first three companies to participate in this program are Asus, Acer and Dell. It will start in netbook segment and will expand into continuum. Intel’s contribution will be to deliver developer tools and support for this initiative.
The next area for Atom is connected devices in embedded world. For example, in-vehicle infotainment. It is growing even despite the drop in auto- and moto-sales. Solutions like that used to be unique for each maker and their base was entirely rebuilt every time. Now Intel is working to introduce joint standards and they are starting to see the growth.
Last area is handhelds. The main goal here is to reduce power, size and increase performance.
But it is clear that these new platforms need new type of software. Today at IDF they for the first time demonstrated Moblin v2.1 operating system for handhelds.
The last question at this point is what’s in it for developers? There is Intel architecture that you can build on and scale into all these markets. In 2004 Intel talked about convergence of computing and communications. Now it is so yesterday. It was a stepping stone back then that served its purpose well. Now they simply want to have all these devices interoperate in seamless fashion. And technology is masking it possible. Intel has every intention to continue to support this initiative. On the research side they will continue to drive the future of mobile devices. For example, in the past few months part of their “sponsors of tomorrow” campaign included building billboards where they asked people to text in their ideas about what they want from technology of the future. Intel has been receiving 24,000 of suggestions a day and some of them were pretty inspiring.
Paul Otellini concluded by saying that is going to take the energy and collaboration of everyone in this room and in the entire industry to make these ideas happen. And invited everyone to join the initiative to the best of our ability.