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Performance Matters

Despite what people tell you, that performance doesn’t matter any more, it is wrong: performance does matter. We may believe that when it comes to mobile devices performance becomes secondary, but we are mistaken. Life and internet become more sophisticated. It is now all about rich media and video playback. We were offered a very illustrative demonstration of how the new 45nm Penryn processor with SSE4 instructions will be used to meet the new demands for higher rich media and video playback performance.

There were two notebook platforms participating in this demo, two identically configured HP systems, only the processors in them were different. One of them was equipped with a 45nm Penryn and another one with the Merom processor.

The demo showed that Penryn was indisputably a way ahead.

This so-called system refresh, when u can get a new processor into an existing platform, is great and gives users a lot of flexibility.

So, performance matters and Intel claims they do care about it. They are improving it year after year. But performance alone is not sufficient. With today’s computer challenges you need graphics and media. Now Intel is pushing hard to use their processor technology, design and architecture leadership to improve the graphics and video performance by the factor of 10 by 2010.

Cantiga chipset and Montevina platform is already 2 years ahead of the plan: the performance improvement by the factor of 10 will be reached by 2008. But this performance will be better received when it comes with sleek thin notebooks, like those several Santa Rosa platforms you can see below:

Among them are 17-inch HP, 15-inch widescreen Asus, a solution from Sony, Lenovo and Dell. Intel refers to the exterior design and looks of the notebooks as a “Cool Factor” and it does matter a lot for the platform’s successful adoption by the consumers.

Size Matters

And here Intel implied not only the size of the actual device but the size of the packages. Santa Rosa platforms were sleek, but Intel tends to go smaller with the upcoming Montevina platforms that are going to be smaller than a penny.

But physical sizes are not the only determination factor. Power matters as well. Next year Intel promises to take the power down to 25W. This will allow building even thinner machines. So, with the new packaging technology and as a result of reducing the power Intel intends to achieve 25% thinner processor packaging and 60% smaller mainboard size:

Here is the first working notebook on Montevina platform with Cantiga chipset, solid state hard drive:

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