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IDF 2007 in San Francisco started this morning. The members of the press have been crowding in front of the keynote hall well over half an hour in advance, trying the get the best spots: the presentation promised to be very interesting: Penryn, Nehalem, the first working 32nm wafer, innovations in ultra mobility and power efficiency as well as breakthroughs in WiMAX technology. Everyone waited.

And then the doors opened, and the stunned journalists realized, there is no one to check their badges and scan the bar code before admitting them in: so everyone literary ran inside, stumbling over cables and carpet edges people ran to jump into the first row seats, to be closer to the ultimate technology.

I guess that’s the beauty of being a pretty woman: I didn’t have to run. I already had a choice of two or three spots reserved for me by fellow journalists :) That was a very pleasing start for the day. But let’s get to the news of the day now.

Pat Gelsinger opened the day by sharing their particular excitement about this Intel Developer Forum. He started off by remembering the exciting news of the past announced at the previous IDF events during the past 10 years: first 500MHz processor, the launch of the Pentium 4, introduction of multi-core architecture, etc. Today is the 10-year anniversary of IDF and everyone at Intel believes that it is going to be the best IDF ever. Pat suggested a new reading for the IDF abbreviation - the Industry Developer Forum stressing how crucial the partner participation is to the success of what Intel does. And he invited everyone to celebrate the innovation and the things they have done together to literary change the world.

So, let’s join the keynote speaker, Paul Otellini, President and Chief Executive Office of Intel Corporation and see how the Intel world is changing these days.

Morning Rundown by Paul Otellini

Paul Otellini opened his presentation by revealing the main topic of today’s discussion: he was going to talk about extremes - extremes in products, technology and usage, and how it is Intel’s jobs in the industry to drive the technology from inception into widespread adoption. There are three aspects that need to be taken into account when talking about widespread adoption of new technology:

  1. History: how 40 years of technology contributed to where Intel and partners are now.
  2. Some unique capabilities of Intel company that allowed and delivered the technology in place.
  3. Global strategy and direction where Intel is going. The essence of the new technology driving industry forward.

So, how did Intel get where they are now? There were a number of technologies that made it happen. First, we are talking about the relentless pursuit for Moore’s law in processor micro-architecture. Then at some point Intel realized that connectivity was crucial and started working in this direction. In early days Intel was the leader in semiconductor memory. As things got smaller power efficiency became more important.

Intel didn’t invent everything in that picture, but surely a lot of it, thus sending a message to all of us in the industry. The innovations that Intel is making today are the basis of the computer environment. The first is silicon process technology, the second is micro-architecture and the third the ability to create markets.

 
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