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Creating New Markets

Intel’s efforts in helping create new market have been very successful lately. And the major three components of success here are scale, capacity and diffusion. Let’s get a little bit more into detail on the three of them.

Scale is important because it allows Intel to ramp very rapidly.

The lower and the steeper the drop, the better.

Capacity factor is also evolving dramatically. There are two factories running full capacity 45nm production process today, and two more in Israel and Mexico will come into operation later in 2008.

Diffusion.

Extreme to Mainstream

So, what’s going to be the next mainstream?

Extreme Mobility

A lot of people on the go want to stay connected as much as possible in real time wherever at. Prior to Centrino notebooks made only 20% of the market. After the successful Centrino launch this number increased to 40%. And today Intel expects notebooks unit volume to cross over the desktops by 2009.

Mobility has become mainstream, no one will argue that. However, mobility still has room to improve. The industry needs new devices, services and products. And since the demand is pushing the development, the future of ultra mobility is closer than we think.

New ultra-small ultra-low-power microprocessors and chipsets that will have the ability to connect to the internet all the time are right around the corner. But solutions like that obviously need the network. WiMAX is the network. So, let’s talk about it a little bit.

A year ago Intel talked about trials in WiMAX moving from fixed WiMAX to mobile. Today Intel announced that Lenovo, Acer, Asus, Panasonic and Toshiba were committed to integrate WiMAX into notebooks with the new platform launch. It means WiMAX is moving mainstream.

On the microprocessor side what is needed is to enable low-power. Was going to introduce an x86 CPU with 0.5W power consumption only in 2010, but now it looks like this objective has been achieved sooner. They promised that Silverthorne will come out in 2008, which is 2 years early.

And as for 2010 there is a new goal now: to drop the idle power by factor of 10, which will happen with the introduction of 32nm process.

In the notebook field Intel has already shipped over 10 million Santa Rosa platforms. In mid 2008 they will launch Montevina with integrated WiFi and WiMAX, HD DVD and Blu-Ray video formats support, Cantiga chipset with higher level of integration and 50% smaller form-factor. Intel is prepared to start shipping this solution in May 2008.

Beyond laptop there are other devices such as WiMAX enabled MID – mobile internet device. Intel presented a life demo of a MID like that transmitting data from a real time base jump in a Zion Utah national park right to the keynote presentation floor. It was a great demo of what’s possible and what will soon be made from possible to probable.

 
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