Hmm, so lets see. AMD wants to sell you a specialized board, specialized memory, and 2 processors so you can have "the sheer power and system headroom to let the enthusiast configure this system to his or her heart’s content, and launch a fleet of entertainment and productivity applications at once,” but it performance is "than that of the competitor’s solutions built on quad-core Kentsfield CPUs." Sounds like a great deal to me.