well, shrinking to a smaller manufacturing process will definitely help in the reduction of power consumption. Let's hope that their tauted high-K material will deliver as promised.

manufacturing in 45nm will allow them to reduce production cost and continue with their price war...

Who does care about end user? AMD? If they did, they would deliver a product that would at least perform. The only spot where AMD can compete at is price, and thanks to the die shrink, Intel will now be more aggressive than ever.

you do have a weird logic....

what does die shrink have to do with a company caring for end users??!

processing shrinking is all about innovation...

What's your point??

Here's what your trying to point out:

Intel moves to 45nm processing.... therefore, Intel doesn't care about end users.

In mid-2008, AMD will move to 45nm processing.... therefore, AMD wiil not care about end users.


Where do you buy your reasoning??!?

I think that he means that Intel will produce the chips at a lower price point, and sell them at the previous one, thus increasing their profit margin. This is not NOT caring about the consumer; this is normal market practice. In an oligopolystic market the companies do not have to care about the consumer.

it's the same thing for AMD or any other electronic company that has to go thru the process of improving their fabrication, there objective is to increase yields, cut down cost, and get a better profit margin.

For consumers, regardless of which of these companies you patronize, moving to a better fabrication technology means we get to choose and buy cooler, more efficient chips.

so if you look at what he meant, he is just bashing on Intel for being the first to move to 45nm. Its a typical fanboyish behavior... if the article's title were "AMD to Start Volume Production of 45nm chips in 45 days", I'm pretty sure he'll comment on a different way.

I care about AMD. I really do. I love AMD.

Well, starting 45nm production using an innovative process simply means better products which means that new products will capture the higher price points and hence the current products will move to lower level price points. Thus the consumer WILL have better products at lower price points available than what is available currently. How this is not benefitting the consumer is something that is quite beyond me.

superior products?!?

well K8 was good back in those days... but then again... those were the days...

AMD nowadays is hardly innovative... R600 was mediocre in performance.... and so is the over-hyped Barcelona.. No wonder, AMD couldn't release actual benchmarks early on... its because they couldn't deliver on what they were bragging as 40% increase in performance...

well I choose performance regardless of company... with the current price war and intel going to a smaller production... they can afford to still reduce prices... better for us...

I don't see the point of blindly adhering to a company that hardly can deliver nowadays...