I don't know why that's surprising at all.
Intel is Intel. They don't need EVGA and its like to make Larrabee video cards - they'll just do it themselves if they really want to.

Intel Larrabee might be more GPGPU like than playing heavy graphics games. I would love it if it accelerate Windows 7 boot time, shutdown time, AV scanning time, and accelerate many programs of third party without a whole ecosystem change.