Just another gimmick IMO. Damn few people need a 1200W PSU. I doubt anyone with a legitimate need for a 1200W PSU will want to pay extra for the software, unless they are bored and need some new toy to play with for a few weeks and then ignore it.

This software ranks right up there with pretty boxes with plastic handles. It's only second to the T&A displays used to sway the 13 year old boys. It amazes me the lengths that marketeers will go to to try and sell stuff few people actually want or are willing to pay the premium price for.