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Discussion on Article:
AMD Rumoured to Discontinue Vision Branding.
I don't know, but "AMD Vision" still doesn't mean much to the average consumer. We know what it means because we took the pains to understand it thoroughly or maybe we are more savvy about these things?. But for many others "What is Vision?" they might think, what does that imply when you first hear it.
That is more important, if you have a branding program it should be catchy and at the same time be able to drive a good point home.
I am not a marketing guy so I have no brilliant ideas to offer but those who are they are the ones who are being given the big bucks so they need to come up with something that works. Tough job but someones gotta do it. The engineers are doing their part of the bargain now its upto marketing and management to step up.
By the way I haven't heard of this 'rumor'. If it comes to pass good on Charlie's team on getting first piece on this info. If it doesn't? wouldn't be the first time they got something wrong.
Are you saying "if" jaguar is not good enough? I think you missed out "if". Because otherwise it seems your post is making an absolute statement that Jaguar isn't good enough when its not even tested yet by the public.
10 Watts is still not great for tablets. Jaguar can easily beat those levels if they want to enter tablet market. The architecture is engineered for low power.
I was under the impression Intel's heavy marketing funds paid off and people knew i3 means lowest i5 means middle and i7 means the top end.
The only thing that paid off for Intel is Intel's determination to make sure whatever happened during Pentium 4 VS Athlon does not happen again. Intel says exact same thing. The i-core series is Intel's ongoing plan to make sure AMD does not succeed at beating Intel again. I think it is inevitable because ARM is catching up in a hurry even though ARM is a complete different instruction set than 80x86.
Like this one Core i7 2677M: http://ark.intel.com/prod...r-4M-Cache-up-to-2_90-GHz
Just by looking at basic specs once can tell this should really not be thought of as a true i7 league chip its an i7 in a different TDP class. This is definitely confusing to the vast majority.
- Have a graph with 3Dmark 11 score of their APUs/GPUs against competing products in the same price range
- Have a graph of battery life
This way the consumer can see right away the graphics performance and the battery life. The rest comes down to price.
The average consumer doesn't like technical data but they love easy benchmarks they can understand like battery life, PCMark or 3DMark. So feed them this marketing instead. Maybe to make it even cleaner, create small 8x6 inch marketing point of purchase displays that can highlight 3dMark/battery life and some key features next to each laptop sold.
Similar to how motherboard makers unveil new boards - they have a little marketing pamphlet with all the key features next to it:
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