They are believed to have received feedback time and time and again to the marketing division that the AMD branding's visibility ranges from 'appalling' to 'not enough'. They haven't gotten many 'good enough' or 'excellent' remarks

I don't know, but "AMD Vision" still doesn't mean much to the average consumer. We know what it means because we took the pains to understand it thoroughly or maybe we are more savvy about these things?. But for many others "What is Vision?" they might think, what does that imply when you first hear it.

That is more important, if you have a branding program it should be catchy and at the same time be able to drive a good point home.

I am not a marketing guy so I have no brilliant ideas to offer but those who are they are the ones who are being given the big bucks so they need to come up with something that works. Tough job but someones gotta do it. The engineers are doing their part of the bargain now its upto marketing and management to step up.

By the way I haven't heard of this 'rumor'. If it comes to pass good on Charlie's team on getting first piece on this info. If it doesn't? wouldn't be the first time they got something wrong.

First of all what they need is good products and the rest will follow.
Branding is not the real issue at AMD right now.

I eat, sleep and breathe AMD, but still NEVER understood the Vision crap! I know I have had many of my customers ask me what it means. I just told them to look for the A8 or A10. Good move on ending what seems pointless anyways.

I think what AMD needs is excellent products that will sell themselves however AMD doesn't have that right now. A 5 watt kaveri would be a very good place to start.

Kaveri/steamroller is never aimed at lower power of that range, you are looking more towards the speculated Tamesh type jaguar solutions for anything near 5 watts. The logic and optimizations are done for maximal performance without the stringent Jaguar style power constraints.

You're right but AMD needs to aim there because Intel is already going there with their 10W/13W ULV chips. Intel is stepping up its game and AMD should be as well. Jaguar isn't good enough at 5 watts it will wedged between a rock and a hard place. The rock being Intel and hard place being ARM. AMD Really needs to get serious about low power or its going to be left in the dust by Intel and ARM.

Are you saying "if" jaguar is not good enough? I think you missed out "if". Because otherwise it seems your post is making an absolute statement that Jaguar isn't good enough when its not even tested yet by the public.

10 Watts is still not great for tablets. Jaguar can easily beat those levels if they want to enter tablet market. The architecture is engineered for low power.

Unfortunately, not all marketing is made to be clear and can be purposely deceptive. I honestly gave up some time ago trying to follow Intel's CPU branding because the ixxxx naming scheme has blown out. At least AMD's naming scheme is a tad easier. But it needs to improve to make it easier for consumers to make purchasing decisions on their own, who often get no help from the sales assistants who don't know AMD product (yes that's my real life experience from selling computers in a big flagship department store 9 years ago).

Interesting to know you and linuxlowdown mention that about Intel's naming scheme as well.

I was under the impression Intel's heavy marketing funds paid off and people knew i3 means lowest i5 means middle and i7 means the top end.

I am very technical person and it is hard to describe the difference between an i3 to an i5 to an i7. The best thing I can say is the pricing. An i3 pricing peaks out on $150 and then i5 peaks at on $250. Then i7 peaks at on $350. These are rough figures, but you pay the premium as you go upward. It is hard to compare the features of the i3, i5, and i7. It is best to not look at i3, i5, i7, but to look at the model number because that relates closer to the processor actual performance.

The only thing that paid off for Intel is Intel's determination to make sure whatever happened during Pentium 4 VS Athlon does not happen again. Intel says exact same thing. The i-core series is Intel's ongoing plan to make sure AMD does not succeed at beating Intel again. I think it is inevitable because ARM is catching up in a hurry even though ARM is a complete different instruction set than 80x86.

Well, I would describe the Core i7 as having the HyperThreading turned on where as the Core i5 has it turned off. When you look in the Device Manager the Core i7s show up with eight cores, but it's just a quad-core with hyperthreading. That's one way.

Thats true common consumer may not know the finer details why i7 is a higher model than i5 model for example. But I thought they atleast knew i7 means better than i5, obviously costing more for the privilege.

i ran into many avg consumors that get confused by the core i branding and if you start going into technical details it's like speaking another langauge to many of them. Just last week i had a client tell me she wanted a nice computer with a pentium processor. lol i had to explain to her that the pentium processor is no longer what you think it is and that it's intel's budget brand now.

I honestly once read on a website review that this core i5 was faster than one of the lower i7. I just got confused and switched off. In the beginning I understood the i3,i5,i7 thing because I bought an i5 Lenovo laptop. But I believed that the boundaries had been blurred. Maybe I'm wrong or have read the wrong thing.

There are some ULV laptop SUKs for example that get the i7 treatment. That can confuse anyone.

Like this one Core i7 2677M: http://ark.intel.com/prod...r-4M-Cache-up-to-2_90-GHz

Just by looking at basic specs once can tell this should really not be thought of as a true i7 league chip its an i7 in a different TDP class. This is definitely confusing to the vast majority.

I think vPro and Centrino are the same deal as Vision. Nobody knows these names unless people look them up. Kinda funning of stating a price or requirement for sticker because that is all is vPro, Centrino, and Vision which are stickers.

I agree that AMD needs to modernise its logo and a change of colour away from green. Red, black and silver does it for me.

You have inside sources at the company? Or just a half-glass empty type of guy? What do you even mean about "discontinued products" in 2013? Of course AMD is going to discontinue HD7000 series and Trinity in favor of their replacements, unless you think there will be no HD8000 series or Richland?