It seems John Sculley has some things against Apple like the products are expensive. In this case, he is persuading Apple to change to making low cost products. Premium products are costly. Making premium products that are half the price really makes a premium product not so premium anymore.

There is an old saying, "You get what you paid for." This means you buy a product that is cheap, you get cheap quality. Drop any generation of Samsung Galaxy S and do the same to any generation of an iPhone. The iPhone will survive while the Samsung Galaxy S phones will not. They do cost about the same amount of money.

It is nice to support the developing countries, but supporting them hurts the product line up because the products have to be cheap enough for these developing countries to buy.

I am not in developing country, so I could buy an Apple product. I choose not to because I do not feel the need to use one.

I guess he did similiar thing when he was in charge of apple and end result was share holders called steve jobs back

Steve Jobs will be turning in his grave at this suggestion. The Apple image has been carefully built up - expensive gadgets for the well healed. Any deviation from this would undermind the "cool" factor. In the auto industry, car makers create new brands for developing markets. But everyone has access to the roads and this fact can be easily disguised. It is impossible for Apple with their walled garden ecosystem.

What, apple reduce their massive % profit markups on every part of every product they sell...................but that wouldn't be cool