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Discussion on Article:
Apple: We Are Not Interested in Revenue for the Sake of Revenue.

Started by: heldown | Date 01/24/13 10:48:24 AM
Comments: 5 | Last Comment:  11/12/13 03:35:15 AM

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1. 
tim cook the world greatest pretending not being defeated,the ship is sinking shares at 500$,yeh tim you dont care about mainstream market..arrogance is your best feature
1 0 [Posted by: heldown  | Date: 01/24/13 10:48:24 AM]
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2. 
What's the point of being in business if it is for revenue, there is no reason to be in business if it is not for the sake of generating revenue. This is just marketing b/s as if it were not for revenue for revenues sake one would go broke.
How one generates revenue and profit are not by cutting margins or profit, but by making the most of all profit opportunities. This means if the punter will pay a primum price for a non premium product well and good. So long as one can get customers to pay top dollar do so. Low cost products sold at a primum price is the only way to go.
1 1 [Posted by: tedstoy  | Date: 01/24/13 03:43:03 PM]
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Companies are generally in business for profit, not revenue. Revenue is one way to get there, but doesn't always; i.e. you could increase revenue and lower profitability in some situations.

Even so, you already see questions being asked of and about Apple that weren't when Jobs was running the show. It's looking a lot like post-Jobs Apple is upon us more and more, as his influence becomes more of the past, and less of the present and future.

I wouldn't like to be an Apple investor. I just don't have that warm feeling about the company, at all. They seem to be heading for disappointing quarters.
0 2 [Posted by: TA152H  | Date: 01/24/13 05:46:25 PM]
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What's the point of being in business if it is for revenue, there is no reason to be in business if it is not for the sake of generating revenue. This is just marketing b/s as if it were not for revenue for revenues sake one would go broke.
The PC enthusiast market is filled with small companies that have made a living off of niches with high profit margins from liquid cooling to PC modification supplies. There is a reason these same companies don't expand with more affordable products: Less demand and more risk (because those customers are not like higher-end enthusiasts that may purchase more often).

What Cook is saying about Apple is that hiring the extra workforce and R&D just to sustain higher-volume revenue might not be worth the lower margins.

They aren't Dell, Apple is the equivalent of Alienware or Falcon Northwest selling only premium products, except to a larger specific audience due to using their own OS.
0 0 [Posted by: lehpron  | Date: 01/25/13 08:50:47 AM]
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