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Discussion on Article:
Apple: We Are Not Interested in Revenue for the Sake of Revenue.
How one generates revenue and profit are not by cutting margins or profit, but by making the most of all profit opportunities. This means if the punter will pay a primum price for a non premium product well and good. So long as one can get customers to pay top dollar do so. Low cost products sold at a primum price is the only way to go.
Even so, you already see questions being asked of and about Apple that weren't when Jobs was running the show. It's looking a lot like post-Jobs Apple is upon us more and more, as his influence becomes more of the past, and less of the present and future.
I wouldn't like to be an Apple investor. I just don't have that warm feeling about the company, at all. They seem to be heading for disappointing quarters.
What Cook is saying about Apple is that hiring the extra workforce and R&D just to sustain higher-volume revenue might not be worth the lower margins.
They aren't Dell, Apple is the equivalent of Alienware or Falcon Northwest selling only premium products, except to a larger specific audience due to using their own OS.
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