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Discussion on Article:
Ex-AMD Boss Hector Ruiz: Spinning-Off the Manufacturing Facilities Was Crucial for AMD’s Survival.

Started by: Tristan | Date 02/15/13 01:07:05 AM
Comments: 14 | Last Comment:  02/18/13 03:42:41 AM

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0 5 [Posted by: Tristan  | Date: 02/15/13 01:07:05 AM]
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No, better that wealthy Arabs with oil money pay for new manufacturing technology, not affordable by AMD, to compete with Intel. It also benefits other fabless companies who compete with Intel. And one more thing Tristan, the fruits of Bulldozer APU modular design is starting to bare ripe fruit. Temash will kick Haswell and will still be competitive when Bay Trail comes out in 8 - 12 months time.
4 3 [Posted by: linuxlowdown  | Date: 02/15/13 03:51:14 AM]
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0 4 [Posted by: RedDudde  | Date: 02/15/13 07:48:40 AM]
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only thing these APU will be kicking are the low-end & low-margin CPU line-up from intel.


Which is where all the money is, due to the shift to mobility and power efficent pc designs within the last few years. Make sense to focus most of your development on the market segment that will make you the most money right? Chip manufacturers don't build chips just for the enthusiast segment, because if they did they would make no money at all. As far as I am concerned intel can keep the enthusiast segment with their enthusiast inflated prices. AMD is making a much smarter move and focusing efforts in the money making mainstream segements and it is paying off.

I agree that timing will be keye for AMD but so far they are doing well in that market segment and it will only get better unless intel can offer something truly competative for the low power space in the next few years
2 1 [Posted by: veli05  | Date: 02/15/13 08:27:33 AM]
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@ReddDudde - I guess "kick" is a generic word isn't it? How about I expand on that -

Temash will no doubt beat Haswell in the market, falling within the same power envelope and having superior graphics (and perhaps even better computation) along with AMD's history of undercutting Intel in price.
2 2 [Posted by: linuxlowdown  | Date: 02/16/13 12:43:49 AM]
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highly doubt that but it would be nice if it true.
0 0 [Posted by: clone  | Date: 02/16/13 08:50:05 AM]
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Yet the Radeon brand is now the poster child for the company due to difficulties maintaing their competative edge in the desktop CPU segment as of late. Nowadays that decision is now what is holding the company together, hardly a bad decision in my opinion.

It could be better to push these bilions into new CPU and fabs


AMD is done competiting directly with Intel directly due to how corned they have the market of CPU development. Investing more into R@D is needed to maintain their competative edge wherever possible, but no soley to compete with intel, rather than meet customer needs as they see fit.

They are killing it in the mobile space with their apu's and even their desktop apu's are more than enough for what the average consumer needs(where the money is mind you). Intel's low power offereings are just not cutting it so far.
3 0 [Posted by: veli05  | Date: 02/15/13 08:18:02 AM]
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The strategy to break up the Intel monopoly (Since the US Government won't) is the HSA Consortium. It sees a dozen companies cross licensing their IP and integrating it into the Common Platform at IBM, Samsung and Gloflo foundaries. Intel faces the combined force of the other sizeable players in the industry. This is unprecedented. It's a bit like this http://www.youtube.com/watch?v=acOnskcyrtA
2 1 [Posted by: linuxlowdown  | Date: 02/16/13 03:27:30 AM]
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Dont Blame Hector, if ATI was not been acquired during his time AMD APU will not exist. and probably AMD will survived today.
4 0 [Posted by: xentar  | Date: 02/15/13 08:15:55 PM]
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1 4 [Posted by: Tristan  | Date: 02/16/13 04:17:48 AM]
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Wrong. A great APU is what will bring profits.

Fudzilla: "Remember, AMD still makes quite a bit of money on graphics. It doesn't makes a lot, but it doesn't build GPUs at a loss either. Its graphics integrated in CPUs, APUs if you will, also help AMD sell more cores and this is why AMD will stick with making new graphics cores in the future. Technology developed for high-end discrete graphics will trickle down to APUs over time."

Source: http://www.fudzilla.com/h...eration-graphics-for-2014

The APU has just been invented in the last few years by AMD. The next 3 will see it take off in its new revisions. Intel has no answer in the graphics department to make a great APU like AMD, although they implement OpenCL.

APU 101: Computation on the GPU gives 500% more performance than the CPU. That's what it's all about.

If you really want to understand what is happening mate, seriously read this article from Tomshardware. It is about the history of the whys and hows of the ATI acquisition and where it's all heading

http://www.tomshardware.c...-opencl-history,3262.html
0 0 [Posted by: linuxlowdown  | Date: 02/18/13 03:42:41 AM]
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buying ATI was the only thing that saved AMD, best decision they ever made, the market is moving to ARM and you believe AMD should have bet it all on just cpu production..... absurd, ridiculous, stupid, the worst possible of all decisions.

with ATI AMD got a complete platform, this got them into server, they got motherboard, they got gfx, a complete platform which has paid off in droves for them, how do you think AMD got not just Wii and Xbox 360 but now Xbox 720, PS4, & Wii's replacement.

at what point will some ppl finally give their head a shake in order to pull it out of their ass.

tbc I do believe Ruiz was the wrong man for the job and that he made many tactical mistakes as only an engineer can (choosing to go native quad core at the companies expense, allowing execution to falter right when they needed it on time) but the ATI purchase was the one choice that gave them something they didn't have prior.... hope, a chance at a future and the ATI side is the only profitable part of AMD again making the criticism of the purchase a practice for idiots.
2 0 [Posted by: clone  | Date: 02/16/13 08:43:40 AM]
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Opteron superiority disappeared on his watch.
1 1 [Posted by: Tukee44  | Date: 02/15/13 09:00:14 PM]
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3. 
Let's read the book first before passing judgement.
2 0 [Posted by: Colinhu  | Date: 02/17/13 02:10:42 PM]
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