Advanced Micro Devices this week starts to sell its microprocessors according to its new pricelist. The company continues to penetrate the market with 64-bit chips offering them at more affordable price-points, at the same time increasing the pricing of its 32-bit processors before the launch of AMD Sempron chips.
All AMD Athlon 64 processors decreased from 2.8% to 30.9% in pricing. Currently AMD has two 64-bit chips priced below $200, which is likely to move the microprocessors into mainstream computers, solidifying AMD’s market shares.
But in a rather surprising move AMD boosted the pricing of its Athlon 64 FX-53 chip, for the second time since late May, now for $827, which means that AMD’s high-end “FX-53” part increased pricing for $94 since late-March when it was first introduced. Additionally, AMD boosted the pricing on some Athlon XP chips in order to distinguish market position between the Athlon and the soon-to-be-released Sempron.