Advanced Micro Devices managed to outsell Intel Corp. in the
“This is a perfect example of being at the right place at the right time. AMD’s sizeable win in September can be attributed to a myriad of factors, one of the most impressive was being able to capitalize on the success of the most popular Media Center PC and find the consumer’s ‘sweet spot’ on multiple product and pricing levels,” sais Toni Duboise, senior analyst of desktop PCs at Current Analysis.
AMD was facing an insurmountable decline in desktop sales during the first six months of 2005, but in September the company captured 52% of U.S. retail desktop sales in the. The company’s performance during the all-important back-to-school shopping season topped chip giant Intel’s 46% share by six points. Despite its past successes in surpassing Intel desktop sales in select retail sales weeks, September 2005 marked the first time AMD was able to outperform Intel for an entire month, Current Analysis notes.
According to the market research firm, directly contributing to AMD’s success was the rise in popularity of Media Center PCs. In September, Media Center PCs accounted for 46% of all