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Dell, the world’s largest supplier of personal computers who exclusively uses processors by Intel Corp., officially sells chips made by Advanced Micro Devices via its web-site as “desktop accessories”.

Dell traditionally “evaluates” processors by AMD, according to its executives, but only uses central processing units (CPUs) from Intel Corp. in its systems. The industry experts believe that Dell receives Intel CPUs at prices below officially declared, but agrees to utilize those chips exclusively in exchange. Dell representatives used to claim that demand towards AMD-based systems is low, however, it is unclear how the demand for systems may be lower compared to the demand for processors sold by the company via its web-site, which was discovered by [H]ard|OCP web-site.


Click to enlarge

At press-time Dell sold AMD Athlon 64 processors with 3200+, 3500+ and 3700+ model numbers, AMD Athlon 64 FX-57 as well as dual-core AMD Athlon 64 X2 processors 3800+, 4400+ and 4800+ models.

Neither AMD or Dell commented on the news-story.

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Comments currently: 6
Discussion started: 11/07/05 05:01:36 AM
Latest comment: 11/08/05 06:26:35 AM

[1-6]

1. 
hahaha!!! DELL has to lose some market shares just to learn to use a better chip!!! Stupid management you got there huh!!!
[Posted by: ronta | Date: 11/07/05 05:01:36 AM]

2. 
Well, the fact that Dell refuse to sell AMD chips with their boxes shows that Dell has some adictive attachment with Intel. In this publication, it is very clear that the chain is gradually being broken. The Press can't wait to see that day that Dell will roll out the first box made with an Athlon 64 or Opteron. I see Dell go for Opteron first before making Athlon 64 Desktops because they seem to be losing the server maket due to the fact that Intel can't offer what AMD is offering the public for now.
[Posted by: Adeolu 'Tunde | Date: 11/07/05 07:22:25 AM]

3. 
Its how business works. :)

If want supplier can't bring you the product you want, you look for
alternatives.
[Posted by: 223 | Date: 11/07/05 02:38:56 PM]

4. 
Sorry...

want => one
[Posted by: 223 | Date: 11/07/05 02:42:55 PM]

5. 
I've seen this type of story for a long time, and it isn't anything new. Dell has been selling processors from AMD like this for a while, and it doesn't represent any news or change in their policy.

Having worked at huge companies, probably the most important of which is IBM, I can tell you that big companies tend to be schizophrenic. I can't comment on Dell specifically, because I've never worked there, but at IBM you would have one part of the company that was allies with a company, and another part that was fighting it tooth and nail. An example that most people can relate to is the OS/2 versus Microsoft Windows battle of the 1990s. The PC division didn't care less, and worked closely with Microsoft, whereas the PC software division waged a protracted and ugly war.

What Dell sells online doesn't directly relate to what they will be including in their machines. That section of Dell will sell what it thinks will make it money, irrespective of the part of the company that sells PCs. It is very doubtful Intel puts any restrictions on this, and since Dell is not directly competing with AMD, there is no reason at all they should not profit from sales of AMD processors if there is a market for them. Since lots of people retail AMD processors and make a profit at it, obviously there is.

I'm not saying or even implying Dell won't use AMD processors in desktop machines, merely that this does not show any direct indication they will. On the other hand, Dell keeps lowering forcasts and not coincidentally Intel is showing erosion of market share. I think it is common knowledge the Pentium 4 is considered generally inferior to the Athlon 64, so I think one has to question how long Dell will let Intel's inferior products drag down their company (if they are, and it seems likely Intel is at least a little bit responsible). My guess is they are looking at the near future and the P8, and if the P8 isn't better than the Athlon 64 (although this is hard to imagine, you can't be sure until it is released, look at how bad the P7 is), I think Dell will start using AMD processors in their computers. They can tolerate the slowing growth for a little while, but if it looks like it is going on indefinitely, any sensible person will come to the conclusion Dell will have to start using AMD chips.
[Posted by: TA152H | Date: 11/07/05 07:10:42 PM]

6. 
Relly nice the logo
:B)
[Posted by: Diego | Date: 11/08/05 06:26:35 AM]

[1-6]

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