Advanced Micro Devices managed to continue to boost its market share in the
Based on data derived from the Current Analysis’ Retail Panel, a panel comprised of the nation’s leading consumer electronics retailers, in October 2005, 49.8% of the personal computers (desktops and notebooks combined) sold in the U.S. retail market utilized AMD processors, thus allowing AMD to narrowly surpass Intel, which accounted for 48.5% of the market.
AMD’s share of unit sales in the
AMD led Intel in the desktop category by 6% margin in the month of September as well, thus, the company sustained growth in the category in October and, subsequently, extended its lead across the entire
“AMD did the unthinkable by surpassing Intel in October. Continuing to hold this lead in the holiday season would be a colossal win for the company,” said Matt Sargent, director of research at Current Analysis.
October serves as the transition between the back-to-school and winter holiday shopping seasons. The period between Black Friday and Christmas will ultimately define the success of the fourth quarter. However, these October sales results, as well as the well-documented rumor that Wal-Mart will offer a $398 AMD notebook and a $398 AMD desktop on Black Friday, indicate that AMD is in a stronger position to compete with Intel than it has been in past holiday seasons, according to Current Analysis.