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CPU

AMD to Reconsider Product Branding, Model Numbering.

AMD Gears Up for New Product Launches

Category: CPU

by Anton Shilov

[ 10/15/2007 | 11:35 PM ]

According to documents seen by X-bit labs, Advanced Micro Devices plans to reconsider its branding strategy and come up with a family of desktop processor that contains more members than previously thought. Unfortunately, AMD’s product differentiation in early 2008 will be considerably more complicated than previously projected.

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Apparently, AMD will have six product families for desktop processors, each of which will be aiming different market segment, as well as three different brand-names: AMD Athlon, AMD Phenom and AMD Sempron. Besides, AMD will implement model number scheme across the whole lineup to reflect relative performance and feature-set of the new chips.

The latest documents from AMD indicate that the following product families will be available:

  • AMD Phenom FX – quad-core microprocessors for enthusiasts with or without capability to work in pairs.
  • AMD Phenom 9000 – quad-core processors for single-socket machines.
  • AMD Phenom 7000 – triple-core microprocessors.
  • AMD Athlon 6000 – dual-core microprocessors.
  • AMD Athlon LE-1000 – single-core microprocessors.
  • AMD Sempron LE-1000 – single-core microprocessors.

Even though to simplify desktop model numbering scheme to a brand-named a model number may simplify it in the long-term, it will be harder to determine certain product features in the first half of 2008. For example, the difference between AMD’s dual-core processors based on the K10 and K8 micro-architectures will not be apparent. On the other hand, Intel Corp. also has three brands and seven product families for desktops with different micro-architectures within one family.

Officials from Advanced Micro Devices did not comment on the news-story.

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