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The launch of Intel Atom processors is expected to stimulate the MID/netbook market growth dramatically. It would be surprising if Intel rivals would pass on the opportunity to compete with them in this new market. There appeared a slide today revealing an upcoming AMD processor that is claimed to be the No.1 competitor to Intel Atom and VIA Nano.

This single-core 64-bit processor features 128KB (64KB + 64KB) L1 cache, 256KB L2 cache, features an integrated memory controller supporting one DDR2-400 SDRAM DIMM or SO-DIMM module. The CPU features a HyperTransport bus working at 800MHz frequency. The CPU runs at 1GHz clock speed and boasts 8W TDP. The CPU is designed in BGA packaging with 812 pins that measures 27 x 27mm.

In fact it is a simpler modification of the good old Athlon 64 adapted for the mobile and integrated solutions segment. Overall, this scheme reminds us of the AMD Geode NX processor family originating from the Athlon cores. However, if Geode NX used to be based on K7 micro-architecture, now the new processors have every chance to get a 64-bit K8 core.

It is evident that while AMD may be having problems tackling Intel in the high-end desktop and notebook markets, the company is looking to go toe-to-toe with Intel in the emerging Mobile Internet Device (MID) and netbooks/nettop market. AMD solution differs from Intel Atom processors by 64-bit extensions support and an integrated memory controller.
Nevertheless, we doubt that the CPU on the slide is that competitive, because the TDP of 8W is too high. Atom’s TDP is only 2.5W and even if we add the 4W TDP of Intel i945GSE chipset, which, by the way, has an integrated graphics core absent in the upcoming AMD processor, the total number will still be only 6.5W.

I would like to remind you that so far AMD hasn’t been very successful in the budget markets. Their PIC (Personal Internet Communicator) initiative based on the “integrated” AMD Geode GX processor resulted in significant financial losses for the company. The OLPC XO student laptop project (AMD Geode LX processor) was late to launch and right from the start yielded to ASUS Eee PC. Will the new solution be a success? It all depends on its performance and price.

Discussion

Comments currently: 17
Discussion started: 06/18/08 08:59:15 PM
Latest comment: 06/25/08 10:45:57 AM
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1. 
Please, AMD, no "synthetic" benchmarks this time around, ok?
If your CPU doesn't have any balls, scrap it, and never speak of it agian. Otherwise, your gona get the press (bad) and its going to be pre-release and early pheanom all over agian.
[Posted by: Joz  | Date: 06/18/08 08:59:15 PM]
+ expand thread (6 answers)

2. 
whos interested in performance itself? most important thing is the energy efficency and there is amd obvisously behind the competition. let's see, what amd's going to do in the next few months...
[Posted by: blub  | Date: 06/18/08 11:50:54 PM]

3. 
sure that Intel i945GSE chipset has 4W TDP? i knew TDP was 5.5W
[Posted by: buale  | Date: 06/19/08 03:03:54 AM]

4. 
Right idea, wrong execution?
[Posted by: Rhondohslade  | Date: 06/19/08 11:55:33 AM]

5. 
Right concept, wrong execution...again?
[Posted by: Rhondohslade  | Date: 06/19/08 11:56:30 AM]

6. 
While I cannot really speculate on AMD's rival to Intel, I must say that AMD must not start producing desperate rivals - AMD should really be asking users on what they want out of a CPU, like putting a survay on their website. AMD has made many horrible mistakes, for example scrapping the FASN-8 board was a huge mistake, I was really looking forward to seeing two 8-core systems battling it out, skulltrail, while in my oppinion the D-5400SX is a potentially fantastic board, is let down by using FB-DIMM's (although low latency, high performance FB-DIMMS are coming out from Kingston, meaning the D-5400SX should be re-tested using these, as well as compairing it with the LGA-771 version of the Core2 and different Xeons)

So as said earlyer, AMD should put out a survey on their own website for regular users on what users want out of their CPU's instead of making desperate attempts to rival Intel.

I am deeply saddend from my move from AMD to Intel, my old AMD Athlon XP-2200 recently died, and with the farce that is the K-10, I am having to move to Intel.
[Posted by: J-Hawke  | Date: 06/19/08 02:54:49 PM]
+ expand thread (1 answer)

7. 
Pentium M no match for A64? To which P-M do you refer? Maybe, maybe the original Banias. But not Merom or Penryn..it slaughters anything desktop or laptop AMD. Plus some of those parts are 2.6 (I think even 2.8 Ghz) while being within the 35W TDP for notebooks.

No, Atom has lots of tweaks for low power, only its chipset is holding it back...that will be fixed. AMD's got bupkis.
[Posted by: mark1  | Date: 06/19/08 08:13:58 PM]
+ expand thread (1 answer)

8. 
Pentium M no match for A64? To which P-M do you refer? Maybe, maybe the original Banias. But not Merom or Penryn..it slaughters anything desktop or laptop AMD. Plus some of those parts are 2.6 (I think even 2.8 Ghz) while being within the 35W TDP for notebooks.

No, Atom has lots of tweaks for low power, only its chipset is holding it back...that will be fixed. AMD's got jack.
[Posted by: mark1  | Date: 06/19/08 08:14:45 PM]
+ expand thread (1 answer)

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