Bookmark and Share


The chief executive officer of Intel Corp. told analysts during a meeting that the reasons why graphics chip designer Nvidia Corp. accuses the world’s largest maker of x86 central processing units (CPUs) of attempting to slowdown the evolution of graphics processing units (GPUs).

“If you don’t have a microprocessor, what else do you have to sell? The graphics subsystem for most machines will be subsumed into the microprocessor. So what Nvidia is doing is making an argument to defend the status quo,” said Paul Otellini, president and CEO if Intel, during Goldman Sachs Technology and Internet Conference 2009, reports Cnet web-site.

Mr. Otellini also implied that while currently Nvidia has high-performance GeForce graphics chips and Intel does not have its own discrete graphics processors, Nvidia is able to easily sell those GPUs inside Intel-based computers. However, Intel will soon have its own code-named Larrabee standalone graphics chip, whereas Nvidia will not have its own x86-compatible microprocessor.

“You can buy [a discrete graphics card] from them or you can buy it from us,” Mr. Otellini stated.

At present the only company capable of shipping both state-of-the-art central processors and graphics processors is Advanced Micro Devices thanks to the acquisition of ATI Technologies back in 2006. AMD also plans to integrate graphics cores into its CPUs.

Once central processing units get integrated graphics cores, there will be virtually no need in third-party chipsets with integrated graphics. A substantial part of Nvidia’s business depends on chipsets for AMD and Intel processors. In the end, Nvidia will have to compete only against standalone graphics cards by ATI, graphics products group of AMD, and Intel using its GeForce GPUs.

After Intel and Nvidia could not reach an agreement under which Nvidia would get a license on Direct Media Interface (DMI) bus from Intel (which effectively bans Nvidia from making core-logic sets for Intel processors with integrated memory controller), in mid-February the chief executive of the graphics company accused Intel of trying to slowdown the evolution of graphics processing units as well as Nvidia’s chipsets so to be able to control Intel-based PC platforms itself. Jen-Hsun Huang said that, given the “broad and growing adoption of Nvidia’s platform innovations”, it is not surprising that Intel is now initiating a dispute over a contract signed four years ago. According the chief of Nvidia, technologies like Nvidia Ion (integrated core-logic for Intel Atom and other processors), SLI (multi-GPU rendering), Hybrid power (ability to switch between integrated and discrete graphics core), and CUDA (programming language for GeForce GPUs) threaten Intel’s ability to control the PC platform.

Tags: , Intel, Nvidia, Geforce, Nforce, Business, x86, Core, AMD, ATI, Radeon, Larrabee


Comments currently: 0

Add your Comment

Related news

Latest News

Monday, April 14, 2014

8:23 am | Microsoft Vows to Release Xbox 360 Emulator for Xbox One. Microsoft Xbox One May Gain Compatibility with Xbox 360 Games

Tuesday, April 1, 2014

10:39 am | Microsoft Reveals Kinect for Windows v2 Hardware. Launch of New Kinect for Windows Approaches

Tuesday, March 25, 2014

1:57 pm | Facebook to Acquire Virtual Reality Pioneer, Oculus VR. Facebook Considers Virtual Reality as Next-Gen Social Platform

1:35 pm | Intel Acquires Maker of Wearable Computing Devices. Basis Science Becomes Fully-Owned Subsidiary of Intel

Monday, March 24, 2014

10:53 pm | Global UHD TV Shipments Total 1.6 Million Units in 2013 – Analysts. China Ahead of the Whole World with 4K TV Adoption

10:40 pm | Crytek to Adopt AMD Mantle Mantle API for CryEngine. Leading Game Developer Adopts AMD Mantle

9:08 pm | Microsoft Unleashes DirectX 12: One API for PCs, Mobile Gadgets and Xbox One. Microsoft Promises Increased Performance, New Features with DirectX 12

3:33 pm | PowerVR Wizard: Imagination Reveals World’s First Ray-Tracing GPU IP for Mobile Devices. Imagination Technologies Brings Ray-Tracing, Hybrid Rendering Modes to Smartphones and Tablets

2:00 pm | Nokia Now Expects to Close Deal with Microsoft in Q2. Sale of Nokia’s Division to Close Next Month