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Intel Corp. will use its common advantages, high-volume leading-edge production as well as advanced CPU design capabilities, to fight system-on-chips based on ARM architecture. The company claims that eventually it will offer better performance and lower power consumption compared to ARM-based offerings and that x86 technology still has a lot of advantages compared to ARM.

"As we have done for decades in the traditional computing markets, we will apply the world's most advanced silicon transistor technology to these new [mobile] segments [where ARM is gaining presence] to deliver the lowest power, highest performance, lowest cost products on the planet. When these chips are combined with our support for the world's leading mobile operating systems, our proven ability to create broad ecosystem support and our growing software capabilities, I am confident we will be very successful in these segments," said Paul Otellini, chief executive of Intel Corp. during the quarterly conference call with financial analysts.

The head of Intel reiterated his thought that support of ARM chips by Microsoft Windows 8 operating system will allow x86 microprocessors by Intel to tap such markets as tablets and smartphones.

"The plus for Intel is that, as they unify their operating systems, we now have the ability for the first time, one to have design from scratch, touch enabled operating system for tablets that runs on Intel that we don’t have today. Secondly, we have the ability to put our lowest power Intel processors running Windows 8 or next generation Windows into phones, because of the same OS stack and I look at that as an upside opportunity for us," said Mr. Otellini.

Of course, Intel enjoyed exclusive Windows support for x86, but it believes that even on those markets the x86 architecture will provide a number of benefits compared to SoCs featuring ARM cores.

"On the downside, there is a potential given that Office runs on this products for – there is some creep up coming into, let’s say, PC space. I am skeptical of that for two reasons: one, that space has a different set of power performance requirements where Intel is exceptionally good; secondly, users of those machines expect legacy support in terms of software and peripherals that has to all be enabled from scratch for those devices," claimed the head of Intel.

Later this year Intel plans to release its code-named Medfield system-on-chip made using 32nm process technology. The company promises that the SoC will be as power efficient as comparable ARM-based products.

Tags: Intel, x86, Core, Cortex, Microsoft, Windows, 32nm, 22nm

Discussion

Comments currently: 11
Discussion started: 01/14/11 08:03:49 PM
Latest comment: 01/19/11 12:40:11 AM
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[1-6]

1. 
If ARM had the same software support on desktops, x86 can easily be replaced by other architectures. Most people only use x86 because their software works on it and only on it.

It's not because the x86 is superior. A lot of other architectures are better than the x86 by a long shot.
0 0 [Posted by: deltatux  | Date: 01/14/11 08:03:49 PM]
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2. 
Arm is gonna beat the x86 on the long run.
0 0 [Posted by: 3Dkiller  | Date: 01/15/11 02:28:25 PM]
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Defiantly and it won't be that long a run windows 8 marks the end of Intel's x86 domain.

Even John Carmack is excited over nVidia's ARM announcement and Id Software paved the way for x86 gaming more than basically any other company.

Lower power just means ARM can scale cores that much better a 16 core ARM won't be far off I imagine.
0 0 [Posted by: knowom  | Date: 01/16/11 06:46:53 PM]
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3. 
In other words; ARM might become the new Intel. Every company has its downfall :p
0 1 [Posted by: PFX  | Date: 01/15/11 04:08:53 PM]
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ARM is NOT a company, but a technology, like x86...
1 0 [Posted by: TAViX  | Date: 01/16/11 02:55:26 AM]
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4. 
Lower costs?! Yeah, I can see now why their stupid 6 cores CPU is more than 800$...
1 0 [Posted by: TAViX  | Date: 01/16/11 02:56:58 AM]
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5. 
"When these chips are combined with our support for the world's leading mobile operating systems" This is so far from the truth when has x86 been considered a leading mobile operating system good luck.

Intel's only coup de grace is it's manufacturing advantage which won't last forever either Global Foundries or TSCM will surpass them sooner or later because of their open business strategies.

As for lower power along with lower costs I'll believe it when I see it. Intel might have a lower power advantage in the desktop market over AMD, but I don't see them providing a lower cost products. If Intel had the advantage like they do with i7 for the mobile market they would stick it to the consumer in the same way they do for desktops.

Once Microsoft has full Direct X support for ARM nVidia could just ditch the x86 market for it's new GPU's or selectively do it sort of like Apple's strategy with iTunes and a lot of brand loyal people would transition to ARM because of it especially if the overall product is better than x86 offerings.

Intel thought it was messing with a poodle, but discovered it was a pitbull. Game over Intel consumers aren't going to stick with your x86 monopoly on your behalf we want change we'll take the EV hybrid over that 1960's gas hog.
0 0 [Posted by: knowom  | Date: 01/16/11 06:42:48 PM]
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6. 
Sure, Intel will conquer ANY market with their beriberi , sabotage and cheating .
0 1 [Posted by: East17  | Date: 01/18/11 04:17:21 PM]
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