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Advanced Micro Devices needs additional technologies to differentiate itself from other companies, according to its chief executive. At the same time, the company clearly does not exclude a possibility to integrate specially designed blocks into its chips in accordance with its clients' demands.

"We are looking for certain pieces of IP to add to our [existing] portfolio," said Rory Read, chief executive officer of AMD, during a conversation with analysts.

The head of AMD did not disclose what exactly he plans to integrate into the company's chips. A natural addition of 4G/LTE support is something expected from a consumerisation strategy that AMD has taken. However, Mr. Read did not talk about chip-based differentiation in general, but about devices-based differentiation in particular without providing details.

In fact, it is logical to talk about actual products from AMD. The company is selling made-to-order chips in volume and naturally expects growth of that business with the emergence of Microsoft Corp's Windows 8. In fact, AMD apparently expects a major consumer product maker to use its chips.

"What if you get a large player across tablets, maybe even across smartphones. laptops, desktops, smart televisions? [That player] is creating a chip solution [that weds x86 IP with theirs], that may change the way people buy things in the future," added Mr. Read.

While Mr. Read did not name the company interested in AMD's products, there are only two leading firms producing both traditional and media tablets: Apple and Samsung. Which of them are going to use AMD's was not disclosed at the conference.

Tags: AMD, Apple, Samsung, Fusion, Radeon


Comments currently: 21
Discussion started: 02/06/12 12:57:48 AM
Latest comment: 02/09/12 06:17:27 PM
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You better sell this company to IBM!
5 6 [Posted by: Zingam  | Date: 02/06/12 12:57:48 AM]
- collapse thread

show the post
0 5 [Posted by: Green lantern  | Date: 02/06/12 06:19:40 AM]

They have no money, what IP can they buy?
Gosh, they don't even have the money to fight in the Great Patent War of mobile devices.

Can they be acquired? Who want's to buy AMD? Samsung never does things like that.
4 5 [Posted by: Marburg U  | Date: 02/06/12 02:42:01 AM]

Silly comments by confused people...
7 7 [Posted by: beenthere  | Date: 02/06/12 05:58:03 AM]
- collapse thread

This is not an argument.
1 2 [Posted by: Marburg U  | Date: 02/06/12 08:15:54 AM]
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4 7 [Posted by: beenthere  | Date: 02/06/12 09:26:42 AM]

Key is Motorola which have under property power risc processor design from g5 Mac power PC days. Amd-s chance is in forging alliance with Motorola and IBM and development of new risc ARM architecture apu-s. X86 will never bi power efficient as risc. On a other side Intel always can bay Tilera for same purposes. Amd, Motorola and IBM are small in off to bi more flexible! Intel have money and resources and Apple will as ever be joining wining teem.
1 0 [Posted by: Zola  | Date: 02/06/12 06:54:29 AM]

Just because the title say AMD wants third party IPs, clueless readers immediately conclude AMD wants to buy, when all they want is to integrate other customer's IP into their design for chip customization. Example, how about churning out AMD's APU with a 4G/LTE built into the chip. Somebody else owned the 4G/LTE patent and that's what AMD is talking about, integrating it into the chip.
2 1 [Posted by: xybit  | Date: 02/06/12 10:23:25 AM]
- collapse thread

Pity AMD pretty much gave away their mobile/handheld IP to Qualcomm. AMD have a fire sale ($65m) to concentrate on x86...yup, that's why management get the big bucks.
0 1 [Posted by: HumanSmoke  | Date: 02/07/12 01:49:54 AM]

Only Samsung has Smart tv's...
0 0 [Posted by: Arag0n  | Date: 02/07/12 02:36:44 AM]

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0 6 [Posted by: beenthere  | Date: 02/07/12 07:59:41 AM]

show the post
2 6 [Posted by: beenthere  | Date: 02/07/12 08:00:38 AM]

show the post
1 4 [Posted by: nitro912gr  | Date: 02/07/12 09:19:41 AM]


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