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While Intel Corp. is attempting to enter the market of smartphones and tablets, ARM is trying hard to plant microprocessors based on its architecture into personal computers and servers. ARM is more than optimistic about its opportunities: the company believes that it will control higher share of PC market than Intel will control the market of smartphones.

Chief executive of ARM - Warren East - in an interview with Dow Jones news-agency, said he expects companies making ARM-based chips to capture about 10% to 20% of the notebook PC market by 2014 or 2015. Conversely, he expects Intel to control about 5% to 10% of the smartphone market within a few years, reports Wall Street Journal.

Apparently, Warren East believes that typical PC users use a very limited number of computer programs and functionality.

"If you look at a lot of consumer PCs, people just want to run an Internet browser, an email package, some Office applications and Adobe Photoshop or something like that, and not much else. Therefore, we can put ARM processors into the heart of PCs to target a lot of the use requirements," said Warren East.

East said the ARM-based chips used in PCs will be significantly more affordable that systems running x86 architecture chips, which, theoretically, make computers more affordable.

One thing that Mr. East forgets is that cheap PCs, such as netbooks, never make it to a significant market share. The latter is usually based on universal computers that do cost more than netbooks, but have very high functionality and performance. At the end, central processing units only represent a fraction of a PC's cost. Moreover, without compatibility with programs that specifically use x86 processors and their extensions will either not run, or will run slowly on ARM-based devices featuring Windows 8 RT. All-in-all, ARM will hardly become a significant player on the corporate PC market.

What may be good for ARM in general is that chips based on ARM architecture can be integrated with various third-party IP and hence gain functionality relatively quickly, something that x86-based offerings lack.

Intel remains positive when it comes to consumer line of PCs. An Intel representative said that the world's largest maker of chips would stay price-competitive against ARM- based offerings.

"[Intel chips will be] very price competitive with the ARM licensees," said Jon Carvill, a representative for Intel.

Tags: ARM, Cortex, Intel, AMD, Xeon, Opteron


Comments currently: 12
Discussion started: 05/20/12 08:08:29 PM
Latest comment: 05/22/12 12:08:47 PM
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In the old days Intel never was competitive on pricing even though its competitor was cheaper and performed better. How can Intel expect to compete with ARM when a complete ARM based system can easily be sold as low as $35? Sure Intel has the technology muscle, but being cheap is not their cup of tea. Intel is a premium and not economical type of company.
2 2 [Posted by: tecknurd  | Date: 05/20/12 08:08:29 PM]
- collapse thread

You are wrong. Intel was never been a premium type of company. Throughout the history Intel was outperformed easily by other technologies and companies, who had better designs. What Intel has today is a result of their defacto monopoly in the PC market. The same story is valid for Microsoft. Their products aren't that great but they are monopolists and make all the money in the PC world. And the PC is the only really viable personal computer sytem/architecture. I mean PC means actually IBM PC.
Both Intel and Microsoft owe what they have now to IBM. If it weren't for IBM (or maybe lack of vision and the mistakes of IBM 30 years ago) most probably neither Intel nor Microsoft would have been relevant today. Had IBM chosen to develop their own operating system and use another CPU, the PC world would have been totally different today. The only good thing about Intel that I can see is the fact that they have the best manufacturing process.
1 3 [Posted by: Zingam  | Date: 05/21/12 12:59:42 AM]
Wow are you misinformed of the history. IBM did make their own processors and IBM did make their own operating system. IBM designed and make their own CPU and operating system. Also IBM invented the hard drive and made the DIY computer community with a PC named IBM compatible. These days we do not call Windows systems as IBM compatible, but they are basically IBM compatible. Now, IBM has a small business and R&D model.

No, I am not wrong about Intel being premium type of company. They are a premium type of company all through the years. It is hard to see now because of AMD not pushing themselves to make high enough performance to compete against Intel.
0 0 [Posted by: tecknurd  | Date: 05/21/12 01:31:47 PM]

Jeez! Where did the paragraph "One thing that Mr. East forgets ..." come from! Such a paragraph in a new story. So unprofessional and so uncalled for. Sometimes you wonder whether this Anton guy is actually on Intel's payroll!
1 1 [Posted by: jasmith007  | Date: 05/20/12 10:06:04 PM]
- collapse thread

Not to mention the fact that expensive pc's which are either professional workstations or gaming rigs follow the same suit. That is they will never have a high percentage of the market share as well. Moot point inho.

He does make a good point with software compatibility though. it is getting there though considering windows os's will support arm cores with win8 and beyond.

Bottom line x86 is a 30 year old programming standard, it is large clunky and inefficient compared to ARM's simpler instruction set.

It will take some time but I sure to hope ARM can make it mainstream one day
1 0 [Posted by: veli05  | Date: 05/21/12 06:18:28 AM]

What may be good for ARM in general is that chips based on ARM architecture can be integrated with various third-party IP and hence gain functionality relatively quickly, something that x86-based offerings lack.

I think it's precisely the other way around. x86 system are built around a number of I/O buses to which you can attach any chip that can interface with the bus. It's a much faster way of adding new functionality. It's just that markets where ARM reigns supreme demand SoC-type integration. This may be an advantage in design simplicity and power consumption but actually slows down adoption of new features.
2 0 [Posted by: kokara4a  | Date: 05/20/12 11:54:39 PM]

I think that ARM cud loose about 50% of mobile market in next 2½ years!
About 10% from Intel and 40% from MIPS.
If Chinese government adopt mips isa architecture as national, bays Mips, Creative Technology's and maybe even Motorola. Who wouldn't bay big M with 3D Lab's gpu and Creative sound technology for a lower price then boot Arm and Amd can offer.
If China adopts most likely India will follow and whole Asia will follow, all company's that who'd manufacture national architecture will have privileges. They cud get and about 15 - 20% of CPU ( desktop - laptop ) market just on internal sale because they cud not care less for windows.

ARM again made a mistake with cortex A-15, MIPS ProAptive is same performance and 40% smaller die size with better trading. ARM have a chance with cortex A-7. ARM-s V8 64 bit architecture won't be a hipper jump because it is not parallel.

This is only my humble opinion not that I'm Mao or Lao so we will see.
3 0 [Posted by: Zola  | Date: 05/21/12 03:49:38 AM]

You have to see it from the perspective that Intel would MUCH rather murder the children of a 1000 planets then sell a CPU/chipset package for under $50. Arm do this with out even thinking ? In fact they would be laughing all the way to the bank if they could get that kind of money for their CPUs

Anyway you cut it sparks a going to fly between these two companies either intel gives up revenue/net profit or Arm takes up more of the market.
1 0 [Posted by: goldplated  | Date: 05/21/12 10:08:08 PM]


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