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Advanced Micro Devices has announced that its top executives will host a news conference to provide updates and more detail on the company’s ambidextrous strategy. The news conference will take place in San Francisco, California, on Monday, October 29.

During the press conference, Rory Read, chief executive officer, and Lisa Su, senior vice president and general manager of global business units, as well as an unknown “special guest” will discuss the company’s wide strategy going forward. Ambidextrous strategy involves creation of system-on-chip solutions featuring technologies that were developed in-house as well as those designed by other companies. The strategy is aimed to enable AMD to target markets that require intellectual property AMD simply does not own.

The company naturally provided no details about the forthcoming announcement. However, knowing what the ambidextrous strategy is about, it is logical to expect AMD to announce specific plans or maybe even deals. Earlier this year AMD already said it would integrate ARM Cortex-A5 processing core into its ultra-mobile SoCs to provide advanced security mechanisms developed by ARM. In order to better compete for smartphones and tablets, AMD needs communication, image processing, touch processing and a number of other IPs, which it will need to license from the outside.

It is interesting to note that AMD invited a mysterious guest to the press conference, but not its chief technology officer (CTO) Mark Papermaster, who has worked on the strategy for several quarters already. Potentially, the special guest might be a strategic partner of AMD, who will play a critical role in the execution of the ambidextrous strategy.

AMD recently announced plans to reduce the company’s expenses so that the break-even point would be reached with revenues of around $1.3 billion. To do so, AMD will lay off 15% of its employees in Q4 2012 and will consolidate its sites.

Tags: AMD, ATI, Business

Discussion

Comments currently: 61
Discussion started: 10/24/12 07:43:04 PM
Latest comment: 10/27/12 01:20:57 AM
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7 13 [Posted by: 123  | Date: 10/24/12 07:43:04 PM]
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I don't get your point, HSA is what everyone in the field of programming (science especially) is dreaming of, it will bridge the gap between CPUs and GPUs and ultimately enable better software+hardware for the future. Imagine, your GPU now accelerates many functions in your programs (both more efficient and easier to code for than today's solutions), the memory bottleneck of GPGPU applications are eliminated, and the GPU no longer needs to communicate with the CPU to execute tasks because it will essentially have a CPU inside of your dedicated GPU. There are many applications for this technology. You may not see it, but the players in the field, AMD, ARM, Qualcomm, Imagination, Samsung, and TI do. For gamers, HSA will allow physics an AI on graphics cards to be more of a reality than it is today, where communication bottlenecks prevent today's graphics cards of delivering efficient physics or AI. For science, you are looking at Quantum Chemistry and Protein Folding simulations which would benefit the most from this. Also, to say AMD's IPC is bad is a misnomer, it is acceptable, nor is power consumption bad. 10-20 watts per core in use, based on your frequencies and voltages, is a really nice number. Don't try to drink so much blue.

One of the biggest problems I have faced is with projects such as POEM, even the new Help Conquer Cancer. POEM has it worst, where it is constantly flushing memory to and from system RAM to GPU RAM, GPU crunches a bit and sends back to system RAM for CPU to work, then back to GPU and repeating, this makes it impossible to fully utilize a Radeon HD 6850 unless you have quad channel 1600MHz RAM. HCC is impacted slightly, yet still impacted, it needs a lot of CPU cores and 1800MHz dual channel RAM in order to get 95% utilization of a HD 7950. I am not sure how well Folding@Home works, but the gromacs application they use is not well coded in OpenCL right now, but having HSA available would make their job easier.

Within their APUs, which already have a GPU on the CPU die, and a nice one at that, much better than Intel's pseudo graphics cores, with HSA they will be able to better communicate and use those limited resources on the die. Current APUs are designed mostly for regular end users and HTPCs, where all of our video players, web browsers, flash, and other rich multimedia content are already decently GPU accelerated. The main problem for APUs though is again the memory bottleneck, solving this would improve a lot of performance.

People from the blue camp are always going on about how AMD should do something to innovate and bring better products, so why are you complaining that they are developing a really nice solution to many real world problems that will ultimately help computing across all products and not just those branded with AMD?

If you think IPC has everything to do with a processor, you need to take some advanced classes on this subject. IPC is but one measurement, nor is the be all and end all of measurement of a processors worth. It is like RAM, would you prefer faster frequencies (higher total throughput), or faster timings (quicker response)? To understand the decisions you would need to ask the engineers who designed the processor, if you even have the capability to understand the terminologies that they will employ. AMD has help from IBM's research in how they design their processors, whom I would trust IBM more than I would Intel.
11 9 [Posted by: mmstick  | Date: 10/24/12 08:03:00 PM]
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That's one thing you criticise TDP, another thing you are not happy with the IPC, but complaining about the fastest IGP so far, which beats the crap out of Intel's best, that's unf***inbelievable...
9 2 [Posted by: Martian  | Date: 10/24/12 08:15:03 PM]
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2 12 [Posted by: 123  | Date: 10/24/12 09:03:35 PM]
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First, it IS more than good enough, it can run even new games at medium settings. Clearly it cannot replace a double-GPU hardcore gaming rig, but it wasn't supposed to do that ever.
Second, what Kaveri will bring is better GPGPU performance without the bottleneck of copying back and forth between main RAM and VRAM. Its DX11.1 GCN IGP on 28nm will be definitely faster as a GPU as well but won't do magic compered to the current DX11 VLIW4 IGP in Trinity. It's a pretty efficient architecture too when it comes to graphics.
I have no clue what you mean by fake. Atoms have PowerVR designs (and they are true GPUs too, only crippled by terribler drivers), Core and Pentium CPUs are paired with HD Graphics solutions designed by Intel itself.
7 2 [Posted by: Martian  | Date: 10/24/12 10:45:25 PM]
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Your logic makes perfect sense - the fastest GPU in an APU is outdated. Right. That's like saying Kepler and GCN are outdated since they didn't meet your wild expectations of being 2x faster than GTX580. Trinity GPU creams HD4000 series in games, while being priced to compete against Core i3s that have an even inferior GPU than HD4000 series. Even Haswell's GPU will probably have trouble matching Trinity, not to mention Intel's GPU drivers suck.
9 10 [Posted by: BestJinjo  | Date: 10/25/12 12:32:36 AM]
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0 9 [Posted by: 123  | Date: 10/25/12 10:01:53 AM]
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6 9 [Posted by: BestJinjo  | Date: 10/25/12 01:13:49 PM]
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1 8 [Posted by: AvONbaCK  | Date: 10/25/12 02:04:30 PM]
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5 8 [Posted by: BestJinjo  | Date: 10/25/12 08:34:17 PM]
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1 7 [Posted by: 123  | Date: 10/25/12 02:11:04 PM]
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There are more problems than just being much slower on average than AMD APUs, Intel processors also have terrible graphics drivers with almost nonexistent support for any kind of relevant features in todays world. They still don't even support OpenCL. If you play a game with an APU, and then with the Intel processor, you'll find AMD uses less power to get the same framerate as the Intel processors, not bad at all.
4 2 [Posted by: mmstick  | Date: 10/25/12 03:12:00 PM]
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5 9 [Posted by: BestJinjo  | Date: 10/25/12 08:35:49 PM]
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This strategy is obviously NOT going to talk about desktop CPUs or laptop APUs but something new and different. Everyone already knows AMD's CPU and APU roadmaps. This is likely about entering embedded markets and targeting smartphones and tablets as those are 2 fastest growing markets.

AMD has officially stated that they have given up on competing with Intel in the high-end CPU space which is why Vishera targets $199 and below price points. Anyone who expects AMD to throw hundreds of millions of dollars to try to beat Haswell and Broadwell is delusional as AMD is diverting $ towards other more lucrative areas such as AMD Gaming Evolved, its GPU division, and these new markets they'll talk about next week.
7 9 [Posted by: BestJinjo  | Date: 10/25/12 12:29:29 AM]
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4 8 [Posted by: BestJinjo  | Date: 10/25/12 08:37:31 PM]
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I would say they will announce ARM SoCs. Using their IGPs and other IPs they could beat anybody in the ARM field and could leave Intel at the start-line keep trying to sell Atoms in smartphones.
5 4 [Posted by: Martian  | Date: 10/24/12 08:22:54 PM]
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Sorry, i mistakenly gave you a thumbs dowm rather than a thumbs up. My fault. =X
1 1 [Posted by: Green lantern  | Date: 10/25/12 06:45:35 AM]
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4 9 [Posted by: BestJinjo  | Date: 10/25/12 09:01:15 PM]
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3. 
They have new strategy every year, cuting workers every year, one (optionally) profitable quarter every year, and new family dissapointing products every eyar. This is circus, not company.
2 4 [Posted by: Tristan  | Date: 10/25/12 02:05:32 AM]
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0 6 [Posted by: 123  | Date: 10/25/12 10:09:58 AM]
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4. 
Pretty much these announcements that are coming from AMD would be the BAD news and all the cry babies in here will start to whine about AMD's decisions.
6 8 [Posted by: AvONbaCK  | Date: 10/25/12 02:12:50 AM]
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Did you enjoy your ban? You should watch your choice of words very carefully from now on.

Also, to say this is bad news is childish. Please explain, why are these decisions bad? The industry is eager for these decisions to carry out into fruition, the world wishes to see it. But there is on person who doesn't, that's AvonX. By cry babies whining I assume you mean yourself.
5 5 [Posted by: mmstick  | Date: 10/25/12 02:29:29 AM]
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6 10 [Posted by: AvONbaCK  | Date: 10/25/12 02:31:48 AM]
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What exactly do you gain from commenting like this?
6 5 [Posted by: mmstick  | Date: 10/25/12 02:42:00 AM]
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6 11 [Posted by: AvONbaCK  | Date: 10/25/12 02:46:34 AM]
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I contacted the CEO, and therefore xbitlabs as a whole reviewed your comments and employed bans as necessary. You were banned because you deserved to be banned. What do I gain, peace of mind that something got done about you to make your life as a troll more annoying. And as you will no doubt see, you'll get this account and all your other alts banned too in the future.

You see little boy, If your comments were relevant and not out of line, you wouldn't have been banned, yet you were. Your actions are well beyond rational. You can make as many alts to thumb yourself up and thumb everyone else down, but it's not going to change the reality of the situation. Nor are you going to see the last of me. I will be here to make your life painful.
6 3 [Posted by: mmstick  | Date: 10/25/12 03:05:04 PM]
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1 5 [Posted by: AvONbaCK  | Date: 10/25/12 05:02:37 PM]
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Says the guy who makes alternate accounts and spams every tech article on the Internet relating to AMD, and harasses all the people on these websites with your baseless arguments. The jokes on you
5 2 [Posted by: mmstick  | Date: 10/25/12 05:26:09 PM]
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5 9 [Posted by: BestJinjo  | Date: 10/25/12 08:50:57 PM]
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Finally someone admits what is really going on.
I aplaud you for that.
3 5 [Posted by: AvONbaCK  | Date: 10/25/12 08:56:49 PM]
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4 9 [Posted by: BestJinjo  | Date: 10/25/12 09:09:45 PM]
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I am intersted to see how well it undervolts and power consumption while undervolted.
Is there any results for that?
5 4 [Posted by: AvONbaCK  | Date: 10/25/12 11:31:32 PM]
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6 10 [Posted by: BestJinjo  | Date: 10/25/12 01:16:31 PM]
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You douchebag we want AMD to compete and not chear about LOW end crap as you do. In case you did not notice there is no competition whatsoever against Intel.
If you constantly chear about low end crap that means you are either dumb or you get payed to spread BS around. Its the only explanation for that type of behavior.
6 6 [Posted by: AvONbaCK  | Date: 10/25/12 02:11:32 PM]
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4 9 [Posted by: BestJinjo  | Date: 10/25/12 08:41:09 PM]
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I said BAD news dumbass. Learn how to read.
6 8 [Posted by: AvONbaCK  | Date: 10/25/12 02:50:49 AM]
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Why not learn how to shut up?
4 6 [Posted by: mmstick  | Date: 10/25/12 03:08:06 PM]
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Why don't you shut up faggot and stop responding to my posts if you don't like them then just don't respond
5 4 [Posted by: AvONbaCK  | Date: 10/25/12 05:03:36 PM]
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What are you going to cry? You can't make me.
3 5 [Posted by: mmstick  | Date: 10/25/12 05:26:28 PM]
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3 7 [Posted by: Azazel  | Date: 10/25/12 06:09:03 AM]
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Looking at the near term future, I wouldn't be surprised if both Intel and AMD left x86 for ARM, so if they do, it's not a bad thing.
2 1 [Posted by: mmstick  | Date: 10/25/12 03:09:20 PM]
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0 3 [Posted by: dudde  | Date: 10/26/12 10:44:15 PM]
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6. 
...and the haters stay in DENIAL and keep on hating. Maybe some day they'll actually get a clue and a life, but it's not likely.
4 5 [Posted by: beenthere  | Date: 10/25/12 10:37:17 AM]
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2 5 [Posted by: AvONbaCK  | Date: 10/25/12 10:42:58 AM]
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1 6 [Posted by: 123  | Date: 10/25/12 11:16:50 AM]
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Must be fun to talk to yourself all day, maybe you should get a social life.
2 4 [Posted by: mmstick  | Date: 10/25/12 03:01:54 PM]
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Nope, you are here because you have nobody else to talk to. LOL
2 4 [Posted by: AvONbaCK  | Date: 10/25/12 05:05:14 PM]
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Oh really now, so you know my personal life? I have a girlfriend and various other geeky friends I can talk to at any time of the day I wish to. That doesn't mean I can't reply to your preposterous comments.
3 2 [Posted by: mmstick  | Date: 10/25/12 05:28:27 PM]
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1 4 [Posted by: AvONbaCK  | Date: 10/25/12 05:35:40 PM]
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I already said to you that you can't make me. It's clear you are enduring psychological stress from having someone get back at you, and that's great. This is life, you think you can get away because of anonymity of the Internet, you think you can just troll the whole world all day every day and never receive punishment, but the reality is that this isn't true, so I'm here to make you regret posting, to induce fear into you. I'm your personal troll, and unlike you, I actually pack a lot of persuasive bite in my punch. I'm not going to sit idly by as you harass other users on this website. I see you type words, yet your words have no content in them.

What facts, you mean all the stuff I posted that you ignored? Exactly, feel the burn.
3 2 [Posted by: mmstick  | Date: 10/25/12 06:39:16 PM]
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2 6 [Posted by: AvONbaCK  | Date: 10/25/12 07:43:31 PM]
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5 8 [Posted by: BestJinjo  | Date: 10/25/12 09:13:34 PM]
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AMD's poor execution will not being any good products for me to buy. I need something low power below 15 watts the GPU needs to be at least as good as Intel's HD 4000 and it needs to be priced well too.
3 5 [Posted by: 123  | Date: 10/25/12 09:29:06 PM]
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AMD Z60 already consumes 3 watts while playing back HD content, has AMD graphics on the chip. However, I need to ask, why do you 'need' something like this? Give me a professional reason.
4 5 [Posted by: mmstick  | Date: 10/25/12 11:43:27 PM]
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2 5 [Posted by: 123  | Date: 10/26/12 07:41:18 AM]
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Those are not a professional reasons. Those are personal reasons. Try again. Any person with IT as their profession already knows how they can lower power consumption with even the highest end processors. From disabling cores to lowering voltage/clocks. The previous FX processors achieved 5 watt power consumption at 2GHz per core, so if 'power consumption and heat' were your personal problem you could simply disable cores and lower the speeds since apparently you don't want a high end processor, but a low end, low voltage processor. The primary reason Intel has an advantage in power consumption is due to being on a smaller manufacturing node. The smaller your integrated components are, the less voltage is required to move electricity through them, several other things happen down there but that is the simplest explanation. ARM has low power consumption because it is manufactured at tiny nodes (the lower the node, the more expensive it is, thus smartphones using these modern ARM processors are expensive), they aren't very complex, they don't have deprecated x86 code for compatibility reasons taking up die resources, low amounts of cache, and are clocked at a low frequency so they can run in the milliwatt range. In fact, if this is what you want, you might as well say Intel sucks too, and buy yourself a credit card sized ARM desktop like the Parallella or the Raspberry Pi with Ubuntu preinstalled on them since that's all you need apparently.

You are barking at the wrong tree, AMD doesn't design processors for you, they are designed for many crowds of people with varying needs. AMD caters to the servers, price/performance, cheap supercomputer cluster, HTPC crowd. Intel caters to businesses with deep pockets who want few strong FPU/ALUs. ARM exists for low power solutions, and you exist for the sole reason to harass AMD.
3 3 [Posted by: mmstick  | Date: 10/26/12 01:53:23 PM]
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You are wasting valuable space here with your nonsense. Go spread your BS somewhere else because you obviously have no idea what you are talking about.
2 4 [Posted by: AvONbaCK  | Date: 10/27/12 01:20:57 AM]
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@BestJinjo
I agree AMD has to survive but i am having difficutlies on how that will be possible.
6 6 [Posted by: AvONbaCK  | Date: 10/25/12 10:05:41 PM]
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As if, let's review your earlier comments about AMD: "DIE AMD DIE AHAHAHAHAHA! AMD IS GARBAGE! AMD IS A SINKING SHIP! AMD NEEDS TO DIE"

You aren't fooling anyone here.
3 5 [Posted by: mmstick  | Date: 10/25/12 11:45:18 PM]
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Please, do tell about my psychological problems, why not grab a dictionary while you are at it to help you spell your words properly. The only 'fail' I see here is your own existence. The funny thing, you sound very contradictory, as if you are writing your own biography.
3 5 [Posted by: mmstick  | Date: 10/25/12 11:42:00 PM]
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