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Advanced Micro Devices this week significantly lowered prices on its inexpensive desktop offerings, including previous-generation Fusion A-series accelerated processing units (APUs) as well as various Athlon II central processing units (CPUs). The price-cut should better position AMD on the market of entry-level processors ahead of the holiday season.

The price slashes on AMD A-series APUs for FM1 mainboards varied between 4.4% on A8-3870K (now costs $91) and 21.6% on A4-3300 (now priced at $36). Surprisingly, AMD even reduced the official price of AMD A4-5300 (3.4/3.6GHz, 1MB L2 cache, Radeon graphics, 65W) chip, which is based on the new Piledriver micro-architecture and designed for the latest FM2 motherboards. The reduction of prices should help AMD to compete against Intel Pentium and Celeron processors with Sandy-Bridge micro-architecture. AMD A-series chips cost from $36 to $122 in 1000-unit quantities; the official AMD A-series APU pricing is published on AMD’s web-site.

 

AMD was more aggressive with price-cuts on its AMD Athlon II processors in aging AM3 form-factor. The reductions fluctuated from 14.5% on Athlon II X3 455 (now priced at $65) to whopping 31.6% on Athlon II X4 640 (now costs $67). Given the fact that the Athlon II line includes numerous triple-core and quad-core microprocessors, the price-slash should be helpful to drive multi-core microprocessors into the hands of educated customers with tight budgets and will again put pressure onto Celeron and Pentium products from Intel. AMD’s Athlon II chips cost from $47 to $87 in 1000-unit quantities. Official Athlon II processor pricing is available on the company’s web-site.

According to Mercury Research, for the first time in several years the share of AMD’s microprocessors on the x86 market dropped to 16.1% in the third quarter of 2012 from 18.8% in Q3 2011. Market share of Intel increased to 83.3% in Q3 2012, up from 80.6% in the same quarter a year before. It is noteworthy that Intel gained on AMD mostly in desktops thanks to the roll-out of Intel Core i-series 3000-family “Ivy Bridge” microprocessors that started in April, 2012. At the time, AMD virtually had nothing to compete with against its arch-rival in Q3 2012 as it A-series “Llano” chips and FX-series “Bulldozer” central processing units were either slow or suffered from low supply of mainboards. The price-slash should give AMD an opportunity to fight back the unit market share from Intel.

Tags: AMD, Fusion, Athlon, Piledriver, Llano, Business, Trinity

Discussion

Comments currently: 52
Discussion started: 11/09/12 06:42:15 AM
Latest comment: 11/13/12 07:21:12 AM
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1. 
No mate the APU-s have better performance in usual application and games per watt and per price.Maybe you are looking the wrong way to the reviews.

When you want a cheap PC you are not touching Intel ,sorry.

Intel based "normal" systems are always more expensive ,at least in my country.

Not to talk about the upgrade path.
An Intel platform is on the market for 1 year and that s it.

For years AMD allows upgrades for lower costs.

Most people do not need PC to benchmark the useless super Pi.

Also we are in 2012 and performance of one core in an application that knows only one core is something that doesnt matter.
Why are we buying multicore CPU-s if IPC is what we care for.
8 9 [Posted by: HeadlessBottleneck  | Date: 11/09/12 07:07:04 AM]
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Headless is using arguements from 3 years ago. AMD is no better for upgrades (theyve changed socket every 2 architectures like intel). Its also just as cheap to build a "normal" system since Intel motherboards have come down drastically since 3 years ago. Unless he doesnt consider an I3 a normal system even though it outperforms piledriver APU's in most tasks a home user would do.

Of course he thinks your sudenly going to game on either of their crappy integrated graphics, even though both are inadequate, yet he wants a "normal" system which means better then a celeron... And must consider the usual aplications for a user to be transcoding 10 videos at the same time.
3 4 [Posted by: cashkennedy  | Date: 11/09/12 04:08:22 PM]
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Don't call him mate. He's a scumbag of the highest order. AMD always did well in our country due to the historically poor exchange rate, that sometimes saw us pay double US prices. Also, the economies of scale that the American market enjoys does not happen here either. The same occurs for cars that are sometimes 40% more. AMD 's got a loyal fan base here. Most people I know choose AMD on bang for buck. And this benefit continues with today's announced deals.
6 6 [Posted by: linuxlowdown  | Date: 11/09/12 09:39:46 PM]
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Unfortunately, this economy crap you're preaching is 300% true. And DAMNs sharks are forever looking for those markets as this are the ones they can sell their obsolete crap chips ever since they strictly oriented their focus towards server segment. And with FM1/FM2 introduction this was just cherry topping, saying "Hey you losers now we're offering you budget but you'll pay for GPU+CPU performance and still get something you could have 5yrs ago just now for 30% of its price". Disregarding that you could buy better stuff similarly priced as technology advanced in those 5yrs

Looking here in "my country" only crap you could buy that have decent outputs DVI, HDMI, USB3, 6-jack Audio (disregard mobo quality) cames at 90€ price which is substantially more than A4-3300 (45€) and little beneath A8-3870K (105€). Did you notice that something like eSATA or SPDIF lacks from this, and all of these mobos are accompanied only with 2DIMMs.

Whole FM1 platform CANNOT be upgraded from these obsolete chips which are on performance level with AII x4 while couldn't be clocked as high as AiiX4 can and yet use more power because of GPU in "APU" while you'd get some graphics that's on Y2k6 level.

And to make things even worse ... highly acclaimed FM2 backward compatibility *DIDNT HAPPEN*. Morons changed platforms and remove ONE pin more just to be safe that you cannot use crappy old FM1 cpu if you're MOBO is broke but that you must use old FM1 or migrate to new platform.

Well than you DAMN

As far FM2 socket goes there are no A85X mobos still available, and its two month after desktop FM2 APU launch. When these mobos become widely spread it will probably be time for migration to FM3

These crappy obsoletions cycles certaily wont make happy paying for AMDs OBSOLETE products while they cant or wont afford real price battles in desktop segment. CPUs became 3x more expensive if they're offering mainstream performance if we look back 10yrs ago and only some obsolete crap that uses good old Stars architecture (SSE4A only) falls into Celeron/Pentium range. And those at least support full SSE4. Its bad that AMD so neglected PC customers so that all of them running into Intel just because they offer them longer platform life than AMD with their 3yrs late to market products couldnt offer.
1 1 [Posted by: OmegaHuman  | Date: 11/11/12 10:03:44 PM]
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One thing you must understand - we are grateful for AMD's cheaper prices because in a hot humid year round climate (with lots of dust), the likes that Europe does not experience, computers often fail before making it to the upgrade stage. If your computer is still going after 3 years, then you're fortunate. I have known some people's computers to fail after only 18 months. If you have an air-conditioned home or office then it prolongs its life. This generally applies to other sensitive electrical equipment too. But I appreciate your view point and argument all the same.
3 3 [Posted by: linuxlowdown  | Date: 11/12/12 03:49:29 AM]
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Suck it down linuxlowdown. AMD still has prices that are too high use ARM if you are SO Concerned about price and nothing else AMD can't help you there. With the new ARM PC coming in AMD has less and less ground to stand on. AMD is a thing of the past don't buy crappy AMD APU's ever.
2 3 [Posted by: j7  | Date: 11/12/12 09:22:16 AM]
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I understand you but don't you think it would be better if those scrapped Llano dies AMD has in abundance would be released as new A4-3500K (x2 3.0G unlocked) at these 40USD affordable pricing. Because this is certainly aint no gaming die but it would offer somekind of headroom needed for obsoleted platform longevity. And yet they have too many scrapped dies, as i heard and only measly 20% of fully working A8 dies.

So for DAMNs release of A4-3500K (3.0G) they'd need only small fractional investment which they're unwilling to do in already dead platform. Or alternately DAMN could subsidize sell off A6-3670K but these they dont have in abundance as it was case with scrapped dual cores with 40-60% GPU part working. A4-3500K would certainly be a great part if full 2x1MB L2 would be enabled and if have 240:12:8 VLIW5 configuration to better compete with Pentiums based on Sandy Bridge as SB support 4 generations newer instructions than oldish Llano/Husky core.

I understand that this is just an disillusion and empty wishes, but in reality investing in already existing chips and selling them to improve stuck piles of FM1 MoBos is FAR BETTER MARKET EXECUTION than cutting prices on already pretty underperforming chips and trying to resemble more like Intel lineup. Ever since ass PR ratings were introduced, I hate those kind of AMDs deceptive marketing moves.

btw. We here also have ionic atmosphere in some parts of Europe but not for a whole year, when "dust" carries moisture but then we shut our windows. So my assumption is either you hump-a-lot or dont have a functioning windows (not those crappware sold by Megacrap Corp) :rofl:
2 1 [Posted by: OmegaHuman  | Date: 11/12/12 09:32:51 AM]
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2. 
Price Cuts are what AMD knows best these days!!
4 5 [Posted by: PnoyP  | Date: 11/09/12 06:03:54 PM]
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3. 
Both AMD and Intel discount older products to clear the channel for new products.

Thankfully consumers are voting with their wallet and Vishera CPUs are selling well.

The daily AMD haters must feel like complete fools for buying expensive Intel CPUs when they could have had a better performing per dollar Vishera CPU and for a lot less money. Live and learn. Hating don't change reality.
7 8 [Posted by: beenthere  | Date: 11/09/12 06:50:37 PM]
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show the post
5 8 [Posted by: AvONbaCK  | Date: 11/09/12 08:26:15 PM]
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That's a bit rich Avon.
6 5 [Posted by: linuxlowdown  | Date: 11/09/12 09:58:15 PM]
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I already told you many times I am rocking Intel CPUs and have been since 2006. At the same time I still think AMD's CPUs offer good bang for the buck. I can afford to spend more and I play games but you and 1234 continue to deny that in terms of average performance, AMD's CPUs are not as bad as you make them out to be. Apparently you didn't get the memo this week that only 6.2% of desktops sold were performance systems with i5s or faster. For the majority of customers an A10 APU is actually very good value since they don't need to spend $50-70 for a GPU to play basic games like WOW, Starcraft 2, Left 4 Dead 2/Source games, and Minecraft.

You keep calling me some AMD shill but you are out to lunch. Like I said for people who use their PCs for multi-tasking $170 FX 8320 still offers very good value compare to a $320 i7 3770K:

http://www.tomshardware.c...-vishera-review,3328.html
5 5 [Posted by: BestJinjo  | Date: 11/11/12 03:37:50 PM]
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show the post
1 5 [Posted by: AvONbaCK  | Date: 11/11/12 08:29:14 PM]
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No @beenthere, they don't feel like fools. Probably they used their parents' Diners Club card. They would not appreciate the true value of AMD APUs.
5 7 [Posted by: linuxlowdown  | Date: 11/10/12 04:47:40 AM]
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show the post
2 5 [Posted by: PnoyP  | Date: 11/11/12 08:00:01 AM]
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show the post
2 5 [Posted by: AvONbaCK  | Date: 11/11/12 08:53:57 AM]
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4. 
Intel obv holds the crown in cpu performance over AMD, but when it comes to intergrated gpu performance on an APU, AMD holds that crown over intel, there is do debate about it as every gaming benchmark shows. I have an intel laptop and AMD desktop so i'm not biased towards either product which is why i am partial to both products. I mean for 122 dollars you can get an AMD A-10 5800k Trinity APU that has decent cpu performance and very good GPU performance all rolled into one. With an Intel Core i3 3220 for the same price, you have to trade off CPU and GPU performance. You get very good cpu performance but lackluster GPU perfomance. Plus, the Core i3 3220 doesn't have AVX and AES support unlike the Trinty APU's do. Another feature that Trinity has is that it's socket compatible with AM3/+ boards so you are not restricted to the FM2 socket. The only setback from that is you'll lose GPU support on the chip. So if you are on a budget and want decent performance overall from a single chip, then AMD's Trinity will be the best way to go.
6 4 [Posted by: SteelCity1981  | Date: 11/09/12 06:54:13 PM]
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If you want to play real games then AMD's value APUs are unbeatable. If you're into running benchmarks and playing Space Invaders rather than actually using your computer for everyday activities then I would suggest going for Intel's products.

Here's what analysts say -

ww.eetimes.com/electronics-blogs/semi-conscious/4400964/Consumers-staying-away- from-high-end-PCs

Quote: "According to Lin, PCs now categorized in the mainstream or value segments—while not as powerful or feature rich as the high-end systems—are powerful enough in their own right. "These more affordable systems feature current-generation technologies that prove adequate for most uses, or boast increased microprocessor power that raises the performance bar even for seemingly rudimentary machines," Lin said."

6 4 [Posted by: linuxlowdown  | Date: 11/10/12 04:30:53 AM]
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show the post
2 7 [Posted by: AvONbaCK  | Date: 11/10/12 05:19:20 AM]
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That type of reverse psychology bullying ain't gonna work with me. Looking at the proliferation of your posts and their biased nature, it would be difficult to come to any conclusion other than that you're a paid Intel head kicker. I am not the only one here who has typed in black and white that they think this is so. You cannot derail attention from the facts of the matter that AMD APU's and CPU's have always been better value/ performance than Intel's. Intel have therefore always made more margin on their product. When you have a good marketing team to spin BS then you can get away with charging high prices year after year. And people do fall for the "Intel inside".
6 4 [Posted by: linuxlowdown  | Date: 11/10/12 07:51:39 AM]
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show the post
2 7 [Posted by: AvONbaCK  | Date: 11/10/12 08:34:24 AM]
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@Avon I don't think for one second your laughing out loud. Adding fake emotional impact, like a well versed troll, ain't gonna work son. Only convincing argument will win. You are a sad little turd sitting behind a screen getting paid cash for comments. You obviously don't have a family of your own. And that's gonna be an uphill battle for you the way you carry on so ungraciously. You can't behave one way hiding behind a screen then another in real life like a two faced chimp.
5 4 [Posted by: linuxlowdown  | Date: 11/10/12 08:14:08 PM]
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lame argument zombie,you reek of hate.please tell your mommy, to tell your maid not to forget to pick you up from la la land. No wonder you yuppies zombies think Starbucks you be worship and venerated.
1 1 [Posted by: Urhu  | Date: 11/12/12 06:57:29 AM]
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LOL " linuxlowdown: Space Invaders" actually if you play classy space invaders then you use these
http://www.ultimatearcade...chine_models_for_sale.htm

OC they are a little out of your usual AMD price points but class is class.
2 1 [Posted by: sanity  | Date: 11/10/12 11:59:24 PM]
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Yup youre quoting Trinity and Virgo anal-ysis not obsolete Lynx platform and crappy Llanost this article brought a news about discounts.
1 1 [Posted by: OmegaHuman  | Date: 11/11/12 10:33:40 PM]
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Are you on drugs? There's no such thing as FM2 and AM3+ compatibility. They're not even compatible with FM1 or vice versa.
2 1 [Posted by: OmegaHuman  | Date: 11/11/12 10:30:07 PM]
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5. 
We all need AMD to survive if Intel becomes the only major player out in the cpu market again they will have no reason to lower their prices. When you are the only one left standing you can regulate your prices the way you want to and no one wants to go back to the days where a pentuim 1 cost 1,000 dollars again. So even if i was an intel fanboy a part of me would want AMD to survive and stay competitive because of that alone. And when we do have a competitive market regardless of who you are a fan of it benifits all of us in the end.
3 3 [Posted by: SteelCity1981  | Date: 11/10/12 02:07:05 PM]
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6. 
AMD does well with supercomputers also.

http://www.techpowerup.co...-Supercomputer-Sites.html
3 4 [Posted by: beenthere  | Date: 11/12/12 03:06:19 PM]
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AMD ONLY CARES ABOUT MONEY Nothing Else Matters to THEM. AMD is NOT A GOOD COMPANY AT ALL and who cares if they do well in supercomputers.
2 3 [Posted by: j7  | Date: 11/12/12 05:49:14 PM]
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That is because they are cheap as F*ck and that is the only reason they are doing well in supercomputers. Throwing multiple cpu's toghether does the job so it does not matter so much if the cores are not so fast.
And also j7 said well, we dont care about the f*ckin supercomputers. You are such an idiot beenthere, next thing you might tell us that AMD does well in bl0wj0bs.
2 3 [Posted by: AvONbaCK  | Date: 11/12/12 06:52:01 PM]
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7. 
The truth line from every AMD/INTEL article, you'll find a ton of THUMB-UP HATERS here.
1 3 [Posted by: jpunk  | Date: 11/12/12 08:07:56 PM]
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jpunk you're not technically literate person so you think that everybody hates you. OR damn. or intel.
You should try to read tech specs of those CPU mentioned in this article and commented below. Or you could just rely on what you read in remarks to this article. But still you're not privy enough to make judgement simply based on a visions you see in your crystal ballz.
2 0 [Posted by: OmegaHuman  | Date: 11/13/12 07:21:12 AM]
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