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Advanced Micro Devices will update its families of microprocessors for servers and high-end desktops (HEDT) in the second half of 2014, or about two years from now, a slide from the company’s roadmap reveals. The launch schedule of the new chips, which will presumably be based on Steamroller or Excavator micro-architecture, will make it very hard for AMD to stay competitive against Intel Corp.

According to AMD’s “Cloud Server Strategy” document, which the company has been demonstrating at various industrial and internal events for about two months now, the company plans sell its Opteron “Abu Dhabi”, “Seoul”, and “Delhi” processors based on Piledriver micro-architecture for two years. Only in 2014 those chips will be replaced by “future high-performance” and “future low-power” server microprocessors. Since AMD’s server and HEDT chips are based on the same design, it is logical to expect them to arrive approximately at the same time.

At present nothing is known about the chips due in two years from now, even their code-names are missing. Still, AMD hopes to manufacture those products using 28nm manufacturing process, which will not be a leading-edge process technology then. Considering the fact that AMD does even reveal code-names of its future products, it is unlikely that the firm even knows their targeted specifications at the moment.

It will be extremely hard for AMD to remain competitive against Intel in the next two years. The latter updates both desktop and server chips every year, hence, AMD will be consistently behind its larger rival when it comes to performance and features. Moreover, even when it finally launches its new chips in 2014, those products made using 28nm process technology will be competing against Intel’s chips produced at 16nm node, which will allow them to feature more cores or be cheaper to manufacture compared to AMD’s offerings.

Tags: AMD, Bulldozer, Steamroller, Excavator, Piledriver, Opteron, FX, Orochi

Discussion

Comments currently: 49
Discussion started: 12/03/12 05:01:32 PM
Latest comment: 01/02/13 12:52:44 PM
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1. 
Funeral March of AMD, how fitting this piece of music is:

http://www.youtube.com/watch?v=rEX1dYyvmig

It may not come fast, but it will be a slow and agonizing death.

Good job management, you drilled the company into the ground.

14 8 [Posted by: RtFusion  | Date: 12/03/12 05:01:32 PM]
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2. 
high - performance ? really ?
11 6 [Posted by: Tristan  | Date: 12/03/12 05:20:22 PM]
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3. 
Its really sad the competition is sinking and we consumers have to totally depend on the monopoly CPU vendor at exorbitant prices for our computing needs. From 2013 onwards PC means purely $$$$.
13 7 [Posted by: tks  | Date: 12/03/12 05:57:01 PM]
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If you put your money into Intel's pocket then don't complain. A conscious consumer doesn't support a company using illegal and/or unethical practices by purchasing their products.
9 11 [Posted by: Martian  | Date: 12/03/12 06:36:24 PM]
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Trying to defeat your competition through hard ball price-warring isn't unethical at all in my book. It's not like Intel put a gun to someone's head.
7 8 [Posted by: AnonymousGuy  | Date: 12/03/12 08:08:56 PM]
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When Intel engaged itself in a price-war? Since when is paying "marketing-support" to OEMs in case they set aside competitors' products and bundling are legal or ethical? What do you think why the EU fined Intel and why the FTC tried to do the same?
11 11 [Posted by: Martian  | Date: 12/03/12 08:42:32 PM]
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I think paying Dell 100% of what made up their annual profit, just for using Intel at the exclusion of AMD, is a highly highly unethical business practice. The court judges agreed. Period.

Addit: 12 Thumbs down! If you examine the posts, obviously 1234 is using multiple logins to vote. Mods, can we look into this again?
17 13 [Posted by: linuxlowdown  | Date: 12/03/12 10:09:52 PM]
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show the post
9 14 [Posted by: Avon4Balls  | Date: 12/04/12 12:39:01 PM]
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No problem, just stop wining about the lack of competition.
And nothing has changed, Intel still does "business" the very same way.

(Just as a sidenote, when you buy a product, you should look farther than the most instant benefits that particular purchase brings you. Let's say the company pollutes your backyard with its production processes, suddenly it doesn't look like the deal of the year. Similarly, when Intel uses its market power to diminish competition and you assist to it, then be ready to pay the real price of your actions.)
7 7 [Posted by: Martian  | Date: 12/04/12 02:06:03 PM]
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Censoring, nice, one less site to check on...
7 0 [Posted by: Martian  | Date: 12/04/12 09:27:44 PM]
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you must be a large market, kid! like thousands units/month! so your support is kinda crucial, boy...

i've just purchased 4-cores unlocked AMD piledriver-based athlon II for under 70$ - i want to see how it will play out in real life - machine which i'm installing it in doesn't do benchmarks whole day, or one-threaded (or any-number-threaded application whole day, for the matter of fact) 24/7. for that money, i could buy heavily castrated intel, but i hate having features deliberately cut-off for profit

[for the record, i also have an intel i5-based configuration]

basically, i don't care what benchmarks say (though i conduct them myself sometimes), cause they don't reflect my usage of computer - i know you do super-pi and render scenes 24/7 and also have a eyesight of an eagle which is capable of seeing difference between 60 and 120 frames/second - but i don't. any of that.

when i return from work, where i have to deal with tens of different company-owned types of intel-based configurations, ranging from you-won't-believe-how-old to new i5-3xxx, i typically don't start to put various loads and measure seconds of difference, or watt/h saved - especially not on *that* machine. fast enough is what i seek - and low initial investment for secondary computer

anyhow, soon i'll have unbiased, personal-based opinion of piledriver-architecture, with common user point-of-view - though i'm an it-professional for living - at home i'm just average user with low demands (some office, some graphics, light gaming ending with diablo3/civ - that kind of stuff)
5 0 [Posted by: snakefist  | Date: 12/05/12 11:16:32 AM]
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4. 
AMD is expecting ~30% improvement with Steamroller over Piledriver. They can move to 20nm node from GloFo in '14.
14 13 [Posted by: beenthere  | Date: 12/03/12 06:35:31 PM]
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show the post
11 14 [Posted by: linuxlowdown  | Date: 12/03/12 10:17:04 PM]
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3 17 [Posted by: PnoyP  | Date: 12/04/12 04:51:06 AM]
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Hmm, not from your country so you can dispel that one. Tell me, what part of my analysis do you disagree with. Apple does plan to get rid of Intel, so insiders said to Semiaccurate. Can you take that news like a man? or are you a limp wristed fanboy?
12 12 [Posted by: linuxlowdown  | Date: 12/04/12 05:37:32 AM]
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Why soooo serious? It's curious to see how such m0r0n1c g33Ks can bark when hiding behind a screen and keyboard. Keep things civilize, write useful comments, help us believe you can be useful in this world and age. I really like debates but these kind of post is tarnishing my precious Xbitlabs experience. Treating someone of "AMD @$$-kisser/butt-wiper". So lame... now get lost!
7 3 [Posted by: MHudon  | Date: 12/04/12 12:18:26 PM]
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Why soooo serious? It's curious to see how such m0r0n1c g33Ks can bark when hiding behind a screen and keyboard. Keep things civilize, write useful comments, help us believe you can be useful in this world and age. I really like debates but these kind of post is tarnishing my precious Xbitlabs experience. Treating someone of "AMD @$$-kisser/butt-wiper". So lame... now get lost!
6 1 [Posted by: MHudon  | Date: 12/05/12 05:31:25 AM]
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Why soooo serious? It's curious to see how such m0r0n1c g33Ks can bark when hiding behind a screen and keyboard. Keep things civilize, write useful comments, help us believe you can be useful in this world and age. I really like debates but these kind of post is tarnishing my precious Xbitlabs experience. Treating someone of "AMD @$$-kisser/butt-wiper". So lame... now get lost!
6 1 [Posted by: MHudon  | Date: 12/05/12 06:32:18 AM]
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5. 
show the post
13 19 [Posted by: Avon4Balls  | Date: 12/03/12 06:36:44 PM]
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show the post
12 15 [Posted by: linuxlowdown  | Date: 12/03/12 10:18:30 PM]
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6. 
Meanwhile Intel will have released 22nm Haswell server in early 2014 and be working towards 14nm Broadwell server for 2015. AMD really seems like they're just coasting here waiting for a buyout.
11 7 [Posted by: AnonymousGuy  | Date: 12/03/12 08:07:56 PM]
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7. 
I still hope AMD will bounce back. Competition make everything go faster. If there's no competition I think Intel won't bother to beat Moore's Law just to keep the battle among their self's product.
4 6 [Posted by: jpunk  | Date: 12/03/12 08:11:04 PM]
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8. 
The fact that everything is pushed back could also mean that Steamroller and Excavator are dead and something much different than expected will be launched instead.

Let's not forget that AMD hired back, a few months ago, its former star chip designer (Jim Keller) who had been behind the Athlon 64 and was now working for Apple.

http://news.cnet.com/8301...rabs-apple-chip-designer/

Yes, two years is a very long time, and yes, using the 28nm process would be a handicap.

For competition's sake, let's hope that AMD stays in business and is able to launch a new x86 architecture
6 0 [Posted by: BernardP  | Date: 12/04/12 07:42:38 AM]
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show the post
2 12 [Posted by: sanity  | Date: 12/04/12 09:38:53 AM]
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Absolutely we should remember that Jim Keller is the head of AMD's CPU Division. He's never made a bad chip. The DEC Alpha, the AMD Athlon/Athlon64 and the Apple A5/A6 ARM chips have all been outstanding in their respective markets. I'm sure the next performance AMD CPU will kick serious ass and take names.

We should also be reluctant to believe that AMD really will take a full 2 years to release their next CPU. They can publically state this, and then release the chip 'early' and it will be a win/win situation. The thing to look for is socket specs. Once we start hearing those, we'll know better how long AMD will really take to release their new chips.
6 1 [Posted by: anubis44  | Date: 12/04/12 10:29:50 AM]
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9. 
What we need to realise is that AMD has woken up to the fact when they go head to head with Intel they lose, even when they have an equally good product. AMD's new strategy is to try to find new markets not covered by Intel where they can succeed with their IP. AMD expect the embedded market to be 20% of their income in the future, up from 5% now. If AMD launch new processors, they must target a market with a feature Intel has failed to address.
13 11 [Posted by: linuxlowdown  | Date: 12/04/12 12:48:03 PM]
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It all comes down to answering the market needs. It's cool to have the fastest product available, but most your mom's and aunts will buy a computer allowing them to find recipes on the web, connect to Facebook, work on some pictures and play to Mahjong and Spades. Their first buying criteria is Price. Ain't this exactly where AMD shine? I say their cpu's are still very competitive in the lower mainstream/mainstream departments. I've been building surprisingly great "budget" gaming/video editing computers using AMD cpus. The money saved from the cpu mobo combo was invested in a solid video card and SSD drive resulting in machines offering excellent computing balance.
4 1 [Posted by: MHudon  | Date: 12/05/12 07:09:49 AM]
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10. 
Calm down people. If AMD does not have any competitive chip, Intel will not move a hair to improve its products. A year ago, Intel saw the poor performance of Bulldozer and decided to postpone the future Haswell for another year, giving an opportunity to Piledriver. If AMD has nothing challenging, Intel will continue sleeping on their laurels.
6 4 [Posted by: msx68k  | Date: 12/04/12 01:01:56 PM]
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- collapse thread

 
Do you seriously call Sandy Bridge and Haswell "sleeping on one's laurels"?
2 2 [Posted by: lol123  | Date: 12/05/12 01:32:24 PM]
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Haswell was going to be Intel's answer to Bulldozer, if this matched the performance of Sandy. Finally, seeing the really very poor performance of Bulldozer, Intel decided to delay all his new products (delay = save money) and keep improving its already released chips.

Please check: http://www.theinquirer.ne...oduct-product-competition

Paradoxically, this is the same as AMD did, when he had the Athlon 64 as the flagship product, and Intel biting the dust with its Pentium 4. One morning, Intel introduced the Core 2 Duo and AMD's dream became a nightmare.
When the Phenom 2 finally can match C2D and AMD got relax again, Intel came to scene with Sandy, and the troubles started again (for AMD obviously).
Moral: If Intel (AMD) do not feel under pressure, simply will make money by selling what he already has.
0 0 [Posted by: msx68k  | Date: 12/05/12 09:17:06 PM]
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