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In an attempt to make its next-generation accelerated processing unit a truly attractive offering for gamers, Advanced Micro Devices plans to bundle a free copy of Battlefield 4 game with every A10-series “Kaveri” APU, according to slide from an alleged AMD promotional material. While core gamers will likely ignore the offering, AMD will still manage to attract a lot of attention to its chips thanks to such a campaign.

AMD is prepping to exclusively bundle Battlefield 4 game with every AMD A10-series “Kaveri” APU during the launch window, according to a slide, which resembles those from AMD marketing materials, published by WCCFtech web-site. Since the new APUs will unlikely cost more than $200, inclusion of a title that retails for $59.99 should be a good way to attract attention of mainstream gamers to Kaveri platform in general.

In addition, the slide claims that AMD A10-7850K “Kaveri” accelerated processing units provides 50% higher speed than Intel Core i5-4670K “Haswell” in Bacemark CL benchmark that measures GPGPU performance in OpenCL environment; the AMD A10-7850K “Kaveri” is also claimed to be 40% faster than Intel Core i5-4670K “Haswell” in 3DMark Firestrike benchmark.

AMD A-series “Kaveri” will feature two dual-core x86 Steamroller modules (two integer units per module), one FPU with two 128-bit FMACs, one MMX unit, Radeon R7 graphics processing unit with 512 stream processors (eight GCN compute units) as well as HUMA [heterogeneous unified memory architecture] shared memory controller. The total compute performance of AMD A10-7850K (3.7GHz x86 core clock-rate, 720MHz graphics engine frequency) “Kaveri” APU will be around 856GFLOPS, which is quite a lot.

It is noteworthy that the Battlefield 4 has been designed to run properly with high quality of graphics settings on AMD APUs found in Microsoft Xbox One and Sony PlayStation 4 game consoles. Those APUs feature eight low-power/low-cost Jaguar cores, but sport much higher-performing custom Radeon HD graphics processing units based on GCN architecture with 768 and 1152 stream processors for XBO/X1 and PS4, respectively.

The new series of APUs will support all the technologies that AMD introduced along with its latest family of graphics processors – which feature improved second-gen GCN architecture – including TrueAudio as well as DirectX 11.2 and Mantle application programming interfaces.

One of the key innovations of Kaveri is its HUMA shared memory controller that fetches data to both x86 and GCN processing units as well as acts like a dispatcher/hub. The unit supports heterogeneous queuing that defines how processors interact equally and enables uniform visibility into the entire memory space by both GPU and CPU.

Unlike in cases of previous-generation Fusion products, AMD will first release desktop versions of the accelerated processing units. The first bunch of such FM2+ chips will emerge on January 14, 2014, around two months from now. Later on Kaveri-like chips will be available inside notebooks, servers and embedded systems. Revenue shipments of the chips will begin this quarter.

AMD did not comment on the news-story.

Tags: AMD, Fusion, Kaveri, Radeon, GCN, HSA, TueAudio, Mantle, Steamroller, 28nm

Discussion

Comments currently: 74
Discussion started: 12/14/13 12:07:58 AM
Latest comment: 12/18/13 10:12:00 PM
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1. 
This is excellent marketing by AMD in order to widely show off the massive potential of its new technologies. BF4 will have been tuned specifically for A10 (I read a quote from an AMD rep recently about this). AMD has changed the game with its APUs - they present potent non-linear calculating along with HSA technologies at lowest power envelope. I'm looking forward to seeing how smooth Windows systems work when little things such as file and directory searching has been sped up by AMD HSA APUs.
8 2 [Posted by: linuxlowdown  | Date: 12/14/13 12:07:58 AM]
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0 4 [Posted by: amdzorz  | Date: 12/16/13 10:24:03 AM]
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AMD A10-7850K + BF4 = less than $200 and you can play BF4

Intel 4670k + R7 260 + BF4 = about $450 than you can play BF4

That's all there is to say!
2 1 [Posted by: MHudon  | Date: 12/17/13 01:26:22 PM]
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umm you do not need FP64 for "file access.." /derp/
0 2 [Posted by: amdzorz  | Date: 12/16/13 10:27:48 AM]
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2. 
Maybe time to ditch the Intel code out of bios and Windows.
7 1 [Posted by: tedstoy  | Date: 12/14/13 01:53:13 AM]
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3. 
Without no doubt amd has made the biggest leap in its history (.)
3 3 [Posted by: Rares  | Date: 12/14/13 05:54:10 AM]
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4. 
*sits back and waits for the laptops to roll out*
This chip will be worth waiting for.
Gaming on a laptop should be fun again.
Pity we are stuck with the old W8 still.
I hate that metro interface.
3 1 [Posted by: caring1  | Date: 12/14/13 06:26:50 AM]
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Don't worry, soon you'll be able to dual boot in a Linux based Steam OS to game and enjoy the full capabilities of AMD's tech!
0 0 [Posted by: MHudon  | Date: 12/17/13 01:29:33 PM]
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5. 
I wish AMD releases the Steamroller FX 8 core CPU that will white wash any quad core Core i7 in terms of performance for sure. Even today multi threaded apps performance of AMD FX8350 come really close to an 3770/4770 K CPUs from Intel.

Come on AMD bring an Steamroller FX 8 core CPU.
6 2 [Posted by: tks  | Date: 12/14/13 09:48:31 AM]
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All depends on your needs and your budget. The FX8350 is a great processor for the price, but so is the 4770k. To each their own.
2 1 [Posted by: UnbiasedONE  | Date: 12/16/13 08:50:02 AM]
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Read what you just wrote... you "wish" amds "8 core cpu" could beat a quad core. your rooting for the wrong camp.. especially since no more am3/am4 gpu-less chips out of server will ever exist again.
1 2 [Posted by: amdzorz  | Date: 12/16/13 10:25:53 AM]
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Reply Posting system refuses to properly post

He we go again, Intel would never be allowed by the Antitrust laws on the books, to merge with the only other supplier of x86 based CPUs on the market! AMD will not be allowed to go under, any of the OEMs that utilize x86 based CPUs in their products will not, as well as those who get the majority of their x86 based goods from Intel, will not allow AMD to go under, if just to keep the x86 market with a second source supplier(AMD), to keep the Intel prices in line. Remember IBM, when it introduced its PC to the computing world, required that Intel license the x86 instruction set, to other cpu makers, as a way to keep the supply assured and the costs low of the x86 based IBM PCs! AMD has its GPU business, and its SeaMicro server business, as well as its x86 business, and future ARM based AMD APUs to give them plenty of design wins! And SeaMicro(AMD) does have a few server SKUs that come with Intel CPUs, and SeaMicro will happily sale you a server, at SeaMicro's(AMD) retail markup, no matter what CPU its customers desire!
2 0 [Posted by: BigChiefRunAmok  | Date: 12/16/13 05:57:43 PM]
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He we go again, Intel would never be allowed by the Antitrust laws on the books, to merge with the only other supplier of x86 based CPUs on the market!


Amen to that brother!!, for this sole reason AMD will be going nowhere soon. All hail free market capitalism and competition at its finest.
0 0 [Posted by: veli05  | Date: 12/18/13 01:21:48 PM]
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6. 
show the post
3 9 [Posted by: Factfinder  | Date: 12/14/13 09:52:02 AM]
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Yes, but the roughly 10% overall gain is likely minimal in CPU and substantial in GPU, which is exactly what some of us want.
3 1 [Posted by: neal.a.nelson  | Date: 12/14/13 11:56:05 AM]
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3 8 [Posted by: Factfinder  | Date: 12/14/13 12:56:28 PM]
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Like you said, with an Intel CPU, you will need to buy a GPU (or two)to play games (SLI/Xfire), so buying a cheaper and better performing AMD CPU, if you buy the same GPU and it enables Xfire with the APU, you would theoretically still be in front.
Thanks for pointing that out!
3 2 [Posted by: caring1  | Date: 12/14/13 05:28:25 PM]
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with a Intel CPU you can use the best GPUs and get bottle-necked and you can add a second GPU for a SLI/xFire upgrade later when needed.

With AMD's APUs you would bottle-neck powerful GPUs and can only crossfire it with another low end GPU, you would also not benefit from a fast high powered CPU for non-gaming productivity programs like you would with Intel's iCore. AMD CPUs have very poor IPC performance and suck a lot of watts.


4 4 [Posted by: Factfinder  | Date: 12/14/13 06:14:23 PM]
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F%ck off b%tch!
3 2 [Posted by: Rares  | Date: 12/14/13 01:08:01 PM]
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show the post
3 6 [Posted by: Factfinder  | Date: 12/14/13 02:57:32 PM]
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You seem to be a retard too... well it seems we have a plague.

Just so you know... i game on a richland cpu without any added gpu i use 2.1 ghz memory and i can play crysis... aaand any other game for that matter @ 1024p or 780p which can be quite smooth and quite good looking thank you very much . Now i will make an upgrade to kaveri and pay 150$ for it, sell my old one for 80 and will bump it to 4ghz and will see more then 30% improvement before mantle... so yeah no upgrade path and no reason to buy? Well, not surprising from a retard like you really
7 1 [Posted by: tcube  | Date: 12/14/13 06:26:48 PM]
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nVidia is a degrading company and it will collapse or forced to merge with Intel to survive in the future. Thats due to the AMD's advancements in GPGPU HSA and white wash win in all console hardware that results in each and every future game will be AMD GCN optimised that can ONLY result in market capturing not loosing like nVidia.

Try harder
2 1 [Posted by: tks  | Date: 12/14/13 11:25:45 PM]
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If Nvidia will merge with Intel. its a big trouble for AMD. which AMD dont want to happen at this time Merging those companies. as we know Intel is Good on Integrating its component to CPU.

Know, if that will happen it will be TRU BATTLE for INTEL APU and AMD APU.
1 0 [Posted by: xentar  | Date: 12/15/13 11:36:48 PM]
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Building an APU from scratch is not child's play. It needs a lot of engineering works for years to make a decent APU.

Both nVidia and Intel doesn't have any idea about the heterogeneous uniform memory access architecture or hUMA for short. Even a merge happens between Intel and nVidia, AMD is still years head on their GPGPU HSA front.

All Intel benefits from nVidia merge is a better graphics performing Core ixx CPUs.
4 1 [Posted by: tks  | Date: 12/16/13 02:19:52 AM]
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I think one of the example is the Intel Iris Pro. it might not be as good as AMD APU implementation, however Intel can Produce something good in a short time that can challenge AMD APU. Ive seen the Iris Pro it perform better than i expected, but since nobody care cause its expensive. now, if other guys here wishes came true, Intel and Nvidia is big threat to AMD.

We can see again the competition and innovation once Intel have its true APU.

But again im not sure if Mr. Huang like it unless he gets something in return. Like to be CEO for Intel.

Good thing about APU, i have A6 Trinity here i was able to Run Call of Duty Ghost but at the Lowest Setting Possible FPS at 15 to 30 average is 25. Good thing you can spent less money just to play this game if you dont care about gaming quality and experience.

Only Negative Side is APU was not Design to be Upgraded. (Replacing its GPU is Not Possible) and supported GPU for dual graphics is limited to specific Model and available soon to be EOL.
1 1 [Posted by: xentar  | Date: 12/16/13 02:52:20 AM]
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1st. No way Mr. Huang would ever be allowed in the CEO chair of the merged intel/nvidia

2nd. Intel / Nvidia will never merge. The merger would be rejected.
1 1 [Posted by: evernessince  | Date: 12/16/13 03:05:34 AM]
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1st. I totaly agree his not my first second and third choice even if im Member of the Board.

2nd. It might not, but maybe Nvidia can License its Design/Architecture to Intel.
0 1 [Posted by: xentar  | Date: 12/16/13 03:13:31 AM]
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Actually Nvidia is an Arm Holdings licensee, and Arm Holdings(ARM) is a founding member of the HSA Foundation, along with AMD! So I would expect Nvidia would receive through its use of the ARM license, the technical assistence from Arm Holdings, and Nvidia is welcome to join the HSA foundation, just as any other company in the business would be!

http://hsafoundation.com/

Really all this Fanboyism should be restricted to the athletic type rivalries, and really has no place in the high tech world! And please do more homework before posting High Tech!

As far as mergers are conserned, the US justice department antitrust division (the part of the executive branch of the US government in charge of upholding antitrust laws, along with/in the federal courts) probably would never approve Nvidia's acquisition by Intel, as the main litmus test, for Antitrust, is would any merger reduce competition in the marketplace, and Intel and Nvidia compete in the GPU(integrated) market!
0 0 [Posted by: BigChiefRunAmok  | Date: 12/17/13 11:33:15 AM]
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I am a fan of performance not over hyped products pumped by bogus demos and benchmarks.


I'm a fan of value when buying hardware that lets me do all I need to while costing me half the price.

"out the factual AMD dooming fires" are burning at the core of the Xbox One and PS4 delivering all they were supposed to.
0 1 [Posted by: MHudon  | Date: 12/17/13 01:38:27 PM]
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To make the comparison fair, use the i3 with a GTX 650 against the Kaveri APU, with an AMD 7750.
Or don't you like fair comparisons, CPU vs CPU?
2 1 [Posted by: caring1  | Date: 12/14/13 05:39:23 PM]
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7. 
Interested to see how BF4 runs on it. I wouldn't dream of running battlefield 4 on an existing apu.
1 0 [Posted by: KeyBoardG  | Date: 12/14/13 07:53:03 PM]
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what is interesting can i be playable 1980x1024@ High Setting with FPS around 40+
1 0 [Posted by: xentar  | Date: 12/15/13 12:25:38 AM]
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Mantle is the secret sauce
3 0 [Posted by: JBG  | Date: 12/15/13 05:28:00 AM]
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You'd be surprised to see how well a mainstream R9 270X handles the game at 1080p & Ultra settings. See some tests result in the link below. I sure that, with regular settings, an AMD apu can do well.

http://forum.xbitlabs.com...topic.php?f=8&t=20514
1 1 [Posted by: MHudon  | Date: 12/17/13 02:00:32 PM]
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8. 
show the post
0 4 [Posted by: amdzorz  | Date: 12/16/13 11:10:59 AM]
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9. 
show the post
0 3 [Posted by: amdzorz  | Date: 12/16/13 11:11:31 AM]
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10. 
Whilst AMD's APU are the future I still only want a CPU that is just that.................a CPU, for use with a discrete GPU

Yes I could buy a server chip but my pockets are not deep enough
1 1 [Posted by: alpha0ne  | Date: 12/16/13 11:58:20 PM]
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