Advanced Micro Devices plans to significantly cut prices of its AMD FX-9000 “Centurion” microprocessors in a bid to make them more competitive against Intel Corp.’s Core i5 “Devil’s Canyon” and other chips from its rival. In addition, the company intends to slightly reduce prices of other FX-series chips and discontinue older and lower-end models.
Starting from September 1, 2014, AMD’s FX-9370 (eight cores, 4.40/4.70GHz, 8MB L2 cache, 8MB L3 cache, 220W thermal design power) will cost $199 when bought in mass quantities in trays, whereas the top-of-the-range FX-9590 (eight cores, 4.70/5.0GHz, 8MB L2 cache, 8MB L3 cache, 220W thermal design power) will be priced at $215 (tray version). The prices of the FX-9370 and the FX-9590 will be cut by 23% and 28%, respectively. Given the minimal difference between pricing of the FX-9370 and the FX-9590, it is unclear whether the former will actually be bought by performance enthusiasts.
In addition to cutting-down prices on the FX-9000-series products, AMD will also reduce pricing of “mainstream” FX-series chips slightly on the 1st of September. The move will make them somewhat more competitive, but will not improve their positions significantly.
Separately, AMD will either discontinue or will not change the price of many older AMD FX central processing units, including FX-8150, FX-8120, FX-6200, FX-6100, FX-4170, FX-4130 and FX-4100.
Last year, in an attempt to respond to the launch of Intel’s code-named Haswell microprocessor, AMD released two “extreme” FX-class central processing units code-named “Centurion”, which are compatible with advanced AM3+ mainboards and require sophisticated cooling systems. Although initially the FX-9370 and the FX-9590 chips were only available to select system integrators at up to $800-$900 per unit, by now their prices got significantly lower.
Although earlier this year it was expected that AMD would introduce all-new AMD FX-9000-series “Centurion” microprocessors with increased clock-rates, it is now obvious that AMD only plans to cut their prices to make them look better against Intel’s Core i5-4690K “Devil’s Canyon” and some other microprocessors. The exact reasons for why AMD decided not to introduce higher-performance AMD FX chips is unclear, but it is logical to assume that the company just does not sell enough FX processors in order to afford binning of high-frequency parts.
AMD did not comment on the news-story.