by Anton Shilov
10/03/2007 | 05:34 AM
Advanced Micro Devices has notified its partners that starting from next Monday, the 8th of October, it plans to decrease the pricing of some of its dual-core AMD Athlon 64 X2 chips. The price corrections will allow the world’s second largest maker of x86 microprocessors to get better positioned for holiday season.
“As we begin a new quarter and prepare for the busiest time of the year, selected AMD dual-core desktop processors will have a reduction in suggested prices effective next Monday, October 8. This will be a great opportunity to upgrade customers to dual-core, as the AMD Athlon X2 5000+, 5200+, 5600+, 6000+ and 6400+ processors all will feature new pricing,” a statement by AMD sent to partners published by AMDZone web-site reads.
The new exact new prices for the higher-end AMD dual-core microprocessors are unclear, but given that the fastest chip from the company is currently sold for $251, it is highly likely that the price corrections will not be substantial and will be generally meant to align pricing of AMD Athlon 64 X2 processors with mainboards based on AMD chipsets so that to attract attention of system integrators to AMD’s platforms.
Potentially, price reduction should increase sales of central processing units and chipsets by Advanced Micro Devices. The campaign is aimed at the mainstream market in general, as the high-end and enthusiast markets are waiting for AMD Phenom processors due out late in 2007 and early 2008.
AMD did not comment on the news-story.