Intel: People Do Not Need High-Performance Graphics

Intel Proclaims Balanced Products

by Anton Shilov
03/07/2010 | 04:40 PM

A highly-ranking executive of Intel Corp. said in an interview that the vast majority of customers hardly need high performance graphics. While  it is clear that by far not everyone plays video games, the claim still reminds the phrase about 640 kilobytes of RAM being enough for everyone.

 

“When people think about graphics, they think about 3D war games and more realism. I'm not going to dismiss this, but (this market) attracts a relatively small amount of people. I think what a significant portion of consumers really want is media,” said Intel executive vice president Dadi Perlmutter, in an interview with Cnet News.com web-site.

The media is really what the vast majority of consumers want and need. They need decoding of highly-demanding Blu-ray (MPEG4-AVC, MPEG4-MVC, VC1) streams along with advanced playback of Adobe Flash 10.1 video, which is something Intel’s  integrated graphics cannot provide. The biggest chipmaker admits that its chips do not offer certain multimedia functionality, however Intel does not seem to consider it a major drawback.

“To be fair, in the past few years, other than this year, AMD with ATI had a better integrated graphics solution than Intel,” said Mr. Perlmutter.

One man said around thirty years ago that 640KB or random access memory would be enough for everyone. Today, even 4GB of RAM may not be enough, but Bill Gates is the richest man on the planet.