by Anton Shilov
01/21/2011 | 01:06 PM
Advanced Micro Devices said that it has so far shipped over one million of accelerated processing units (APUs) for entry-level notebooks as well as netbooks. In addition, the company said that the shipments of its DirectX 11-class graphics processing units (GPUs) have surpassed 35 million units.
"Industry momentum for Fusion is strong and growing. OEM adoption of Brazos is excellent. We shipped more than 1 million Brazos platforms in its debut quarter to world class OEMs including Acer, Asus, Dell, HP, Lenovo, MSI, Samsung, Sony and Toshiba," said Thomas Seifert, interim chief executive officer of AMD, during the company's fourth quarter-related conference call with financial analysts.
One million APUs is a rather significant number as AMD formally started to commercially ship its APUs in early November. The wide adoption of the new series of chips means that the there is a lot of interest towards low-power solutions with advanced graphics and video support, a clear indication that end users now pay attention on multimedia functionality like never before.
It remains to be seen whether Brazos platform as well as Ontario and Zacate APUs will help AMD to substantially increase its share on the market of notebook computers. The demand towards mobile PCs is generally growing and AMD's much larger rival Intel Corp. has a lot of very competitive offerings for various types of laptops.
"Customers are discovering that Brazos is ideal for more than notebook platforms, earning design wins in everything from tablets to Internet ready set-top-boxes, thin clients and point-of-sale kiosks," added Mr. Seifert.
The latest low-power AMD Vision and Mobile Internet platforms (previously code-named Brazos) rely on dual-core or single-core central processing unit with integrated DirectX 11 graphics processor with 80 stream processors, universal video decoder 3.0, various other special-purpose hardware as well as code-named Hudson input/output controller. These APUs feature the new x86 CPU core codenamed Bobcat, which is AMD's first new x86 core since 2003 and was designed from the ground up to deliver stellar mobile performance. AMD expects mobile computers based on the its Brazos platform to work for ten hours or even longer on a single battery charge.
In addition, the company once again reiterated its leadership with the installed base of DirectX-class graphics processors.
"We shipped over 35 million DX11-enabled GPUs to date," informed Mr. Seifert.
ATI, graphics business units of AMD, announced that it had shipped 25 million of DX11 GPUs in mid-October, about a year after the company launched the world's first DirectX 11-supporting graphics processors, ATI Radeon HD 5000.
"In the graphics chips segment, revenue for the quarter was $424 million. The sequential growth of 9% was mainly due to double-digit growth unit sales through the [add-in-board] channel due to the success of our second generation DirectX 11-enabled GPUs, the AMD Radeon HD 6800- and 6900-series, as well as seasonally higher game console revenue," said the interim head of the company.