by Anton Shilov
02/17/2011 | 02:58 PM
Advanced Micro Devices, AVG Technologies, a developer of popular free anti-virus software, and Digital Delivery Networks (DDNi), a PC ecosystem company, recently announced an agreement under which AMD boxed processors (also known as processor-in-a-box or PIB) will include a paid subscription of AVG anti-virus software.
Customers in English speaking countries who purchase an AMD PIB product will receive a free premium six-month license of AVG anti-virus with AVG Online Shield designed to enable safe downloading or online chatting, which costs $35 for a twelve months subscription. AVG will work together with DDNi)to include a mini-CD preloaded with a free premium six-month license of AVG Anti-Virus for distribution with each AMD PIB product.
The pre-paid version of AVG anti-virus will immediately launch when the user installs the mini-CD, helping to protect the user from the latest online threats. At the end of the six-month period, users will have the opportunity to renew their license at a discounted price.
“The processor-in-a-box program is designed to provide AMD channel partners and end-users with a portfolio of choices to create exactly what they want. By coupling the benefits of our PIB program with a free premium six-month license of AVG anti-virus, our system builders now have more choices to build solutions that meet their customers’ needs,” said David Kenyon, corporate vice president of worldwide channel marketing at AMD.
Thanks to the partnership, AMD will be able to address immediate threats that represent the combination of Intel Corp. and McAfee, whereas AVG will be able to popularize its antivirus and sell more subscriptions.