Retailer Slashes Pricing of AMD FX-9000 Microprocessors to Boost Sales

AMD’s 220W FX-9590 Now Priced In-Line with Intel Core i7-4770K

by Anton Shilov
08/21/2013 | 08:59 PM

At least one retailer in the United Kingdom has dramatically slashed pricing of Advanced Micro Devices’ flagship microprocessor – the AMD FX-9590. Once available at the price-point comparable to Intel Corp.’s Extreme chips, the fastest central processing unit that AMD has to offer can now be obtained at around the cost of Intel Core i7-4770K, a performance mainstream CPU.


Aria PC, an online retailer from the UK, currently sells eight-core AMD FX-9590 microprocessor (4.70GHz clock-rate, 5.0GHz maximum Turbo Core speed, 16MB cache, 220W TDP) for £299 ($466.79), down from £699 ($1091). The same store currently sells quad-core Intel Core i7-4770K central processing unit (3.50GHz frequency, 3.90GHz maximum Turbo Speed clock-rate, 8MB cache, 84W TDP) for £263 ($410).

At press time, Aria PC was the only retailer to offer AMD FX-9590 processor at a discount price. Other online stores in the UK as well as e-tailers in the U.S. continued to sell the product for $900 - $1000. It is unclear whether the price-cut is an isolated campaign by Aria PC and AMD, or the price of the FX-9590 chip will be eventually decreased worldwide. 

AMD FX-9590 microprocessor based on Vishera design is only 17.5% faster compared to the FX-8350, the top-of-the-range chip available for end-users today. Meanwhile, it costs dramatically higher than a "typical" eight-core AMD FX offering.

AMD’s current top-of-the-range eight-core FX-8350 microprocessor is clocked at 4.0GHz and in terms of performance is usually behind Intel Core i7-3770K and Core i7-4770K (4 cores with HT, LGA1155) as well as Core i7-3970X (6 cores with HT, LGA2011). While in video games its performance can easily be improved by overclocking, in applications where performance difference equals or exceeds 50%, a 17.5% clock-speed boost will hardly help much. Therefore, positioning AMD FX-9590 against Core i7-3970X hardly makes any sense and it is generally more logical for AMD to compete against Core i7-4770K, not against Extreme series of products from its mighty rival.