by Anton Shilov
11/24/2013 | 07:43 PM
During its meeting with investors, Intel Corp. demonstrated the world’s first media tablet powered by its Atom processor based on 64-bit Silvermont micro-architecture. The world’s largest chipmaker claims that the 64-bit capability of its latest low-cost/lower-power micro-architecture will bring great performance gains to mobile devices.
“What we are doing with our product roadmap and SoCs is that we drive to lower costs and profitable stages But that is not enough What we really want to do is to take a lot of the innovation and differentiation we are able to do up on the PC and bring that down into tablets,” said Brian Krzanich, chief executive officer of Intel.
The world’s largest chipmaker promised to bring a number of breakthrough innovations into the field of ultra-mobile devices at the event. One of such advances is inclusion of 64-bit general-purpose processing capability into current-generation of Intel Atom “Silvermont” cores. According to Intel, 64-bit tech alone could bring up to 40% performance boosts to applications like Adobe Photoshop.
Still, even in current – 32-bit mode – Intel Atom seems to offer more than decent performance compared to other application processors, at least, according to Intel's data.
Performance increases is not the only thing that Intel pursues on the market of tablets and smartphones. The company is working hard to reduce costs and prices and thus address new markets.
“You will see tablets with Intel inside as early as this holiday at price-points below $100. We will expand from upper end - $350 - $400 – down to $100,” said Brian Krzanich, chief executive officer of Intel.
Intel’s goal for the year 2014 is to ship whopping 40 million Atom system-on-chips for tablets, a quadruple from the volume that Intel planned to sell in 2013.