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ATI Technologies has decided to change its logotype that everybody in the PC world knows quite-well. There are no explanations of this decision issued and I am extremely curious about the replacement of the logotype known for practically eighteen years.

Witness the difference yourself: on the left, this is the new logo, on the right – the old one. The letters now look like letters, not as rounded lines.

Change in the logotype may eventually lead to some changes in the whole artwork of the company.


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